Director of Marketing

Description

Working with and reporting to the Chief Marketing Officer, this position will oversee all marketing efforts, including managing all social media channels and developing paid marketing strategies and campaigns.  Consistently undertakes analytics and data mining to better understand Cato audiences, which will influence messaging and other communications. Implement brand strategy and guidance and collaborate with the digital team on web content and message design, as well as imagery, data visualizations, and graphics.  This position will stay abreast of emerging digital technologies and implement best practices as appropriate.  This person must have creative and strategic skills to brainstorm marketing strategies and efforts. 

This is a hybrid position in Washington, DC.

About Cato

The Cato Institute is a public policy research organization—a think tank—dedicated to the principles of individual liberty, limited government, free markets, and peace. Its scholars and analysts conduct independent, nonpartisan research on a wide range of policy issues.

Founded in 1977, Cato owes its name to Cato’s Letters, a series of essays published in 18th-century England that presented a vision of a society free from excessive government power. Those essays inspired the architects of the American Revolution. And the simple, timeless principles of that revolution — individual liberty, limited government, and free markets – turn out to be even more powerful in today’s world of global markets and unprecedented access to information than Jefferson or Madison could have imagined. Social and economic freedom is not just the best policy for a free people, it is the indispensable framework for the future.

The Cato Institute is an Equal Opportunity Employer.

Responsibilities 

• Leverage and interpret research, market analysis, and external market insights.
• Develop Audience segmentation strategy for Cato products.
• Collaborate with all Cato scholars and leadership on social media messaging and planning. 
• Implement brand strategy and compelling marketing campaigns, paid and unpaid.
• Develop and drive the adoption of an enterprise brand identity for Cato, providing appropriate differentiation among the Institute’s projects and channels.
• Strong project management skills.
• Manage, develop, and execute book launches and other written products such as thought papers, pamphlets, etc.

Minimum Qualifications

• Minimum of 7-10 years of relevant marketing experience.
• At least 3 years of supervisory experience.
• Bachelor’s degree in marketing or a related field.
• A proven track record of developing, implementing, and managing successful marketing campaigns is required.
• Able to manage multiple projects and marketing campaigns simultaneously.
• A strong understanding of digital marketing.
• Ability to manage team and stakeholder expectations and coach them on industry best practices.
• Strong writing, communication, and presentation skills.

Preferred Qualifications

• Work experience in or strong knowledge of the non-profit sector.
• Demonstrated appreciation for Cato’s mission and principles.

Benefits

All Cato employees are provided with:

• Medical, dental, and vision insurance
• Employer contribution to a Health Savings Account (HSA)
• Generous vacation and sick days
• Paid parental leave
• Employer-provided life and disability insurance 
• 401(k) employer match
• Transit/ Parking benefits 
• Pet discount plan