Assistant Director of Digital Content

Online applications must be received before 12:00am on:

March 19, 2025

If a date is not listed above, review the Applicant Instructions below for more details.

Available Title(s):

1162-NN_ADMINPRO - Manager

Business Title:

Assistant Director of Digital Content

Employee Type:

Admin. Professional

Position Details:

The Opportunity:

Washington State University (WSU) Global Campus is a nationally recognized online learning powerhouse, uniting world-class WSU professors with dedicated students. Regardless of location, students benefit from our dedication to fostering a supportive and engaging environment that promotes holistic growth and lifelong learning.

Are you a creative and strategic digital storyteller? Join WSU Global Campus as the Assistant Director of Digital Content, where you’ll play a key role in shaping our online presence, brand identity, and digital engagement. In this position, you will lead website strategy, manage social media, and drive digital content initiatives that connect with current and prospective students worldwide.

In this role, you’ll collaborate with internal stakeholders, external partners, faculty, current students, and alumni to ensure our digital platforms effectively communicate WSU Global Campus’ mission and offerings. Your work will directly impact student engagement, recruitment, and brand visibility to enhance the online learning experience for Cougs everywhere.

Key responsibilities include:

1. Lead web content strategy to ensure usability, accessibility, and search engine optimization (SEO) best practices.

2. Oversee social media content and strategy, identifying opportunities for collaboration, engagement, and growth.

3. Analyze digital performance data to optimize content and enhance marketing initiatives.

4. Supervise and mentor digital communications staff, guiding content development and deliverables.

5. Collaborate across the WSU system to align messaging and maintain brand consistency.

This is a full-time (100% FTE), permanent position. Overtime eligibility will be determined based on final salary placement .

Monthly Salary: $6,000 - $6,875 | Commensurate with experience and qualifications.

In accordance with RCW 49.58.110, the above salary reflects the full salary range for this position. Individual placement within the range is based on the candidate’s current experience, education, skills, and abilities related to the position.

Benefits: WSU offers a comprehensive benefits package which includes paid sick and vacation leave; paid holidays; medical, dental, life and disability insurance package for employees and dependents; retirement; deferred compensation, optional supplemental retirement accounts; training and development; and employee tuition waiver. For additional information, please review the detailed Summary of Benefits offered by WSU for AP staff and Total Compensation.

Required Qualifications:

• A Bachelor’s degree in a relevant field and four (4) years of progressively responsible experience in a field related to the functional managerial area which has included at least one (1) year of supervisory experience. Any combination of relevant education and experience may be substituted for the educational requirement on a year-for-year basis.

• Minimum bandwidth of 4.0Mbps for upload and download.

• Working knowledge of website management and content management systems.

• Knowledge of search engine optimization (SEO) best practices.

• Understanding of measurement tools (e.g., Google Analytics, Hootsuite, etc.) and how to translate data insights into action.

• Excellent written and verbal communication skills with the ability to write clear, branded, and concise copy for digital platforms.

• Extensive knowledge of and fluency within all major social media platforms.

• Ability to multi-task across multiple projects, respond to immediate requests, and work in a high-energy, deadline-driven atmosphere.

• Knowledge of digital advertising and social media paid marketing.

• Excellent interpersonal skills and the ability to work collaboratively with multiple