Regional Marketing Manager

Regional Marketing Manager

Looking for an innovative, high-growth, multi-award-winning company in one of the hottest segments of the security market?  Look no further than Veracode! 

Veracode is a global leader in Application Risk Management for the AI era. Powered by trillions of lines of code scans and a proprietary AI-generated remediation engine, the Veracode platform is trusted by organizations worldwide to build and maintain secure software from code creation to cloud deployment.

Learn more at www.veracode.com, on the Veracode blog, and on LinkedIn and Twitter. 

We are looking for an experienced Regional Marketing Manager to drive and execute go-to-market efforts across assigned region in North America. In this role, you will drive marketing program strategy to achieve pipeline and bookings goals. You will be responsible for the defining and executing the overarching go-to-market motion, including campaigns and demand generation, field marketing, and ensuring investments align with company priorities and partnering closely with functional teams to execute the initiatives.

We are seeking someone with a can-do attitude. You will be a proven business partner across departments who is well-versed in interpreting data as well as building programs that drive pipeline and revenue at scale. You will also think big-picture and leverage both online and offline tactics in your plans. Reporting into the Director of NA Regional Marketing, the ideal candidate will be a self-starter and comfortable in a dynamic environment.

What you will be responsible for:

• Be a business partner to Regional Sales, Business Development and Partner Team Leaders to craft the short and long-term GTM strategy.
• Provide thought leadership on marketing to the Regional team, driving innovation on go-to-market motions.
• Own quarterly and annual marketing pipeline goals and support revenue targets for assigned region.
• Drive pipeline and revenue growth by identifying new channels or tactics to scale and optimize the pipeline and unlock incremental revenue.
• Own the marketing program budget for assigned region, prioritizing and allocating resources for greatest impact.
• Forecast and measure the impact of demand generation activities on sales pipeline and continuously evaluate the performance and ROI of programs, adjusting tactics and strategy accordingly.
• Collaborate with cross-functional stakeholders in marketing, sales, sales/marketing operations, partners, product, and BDR teams to build a best-in-class go-to-market motion.
• Be outcome obsessed in everything you do.

Required Skills:

• BS/BA or equivalent with 6+ years of experience in marketing
• Ability to succinctly communicate cross-functionally and with executives.
• Strong analytical skills with experience using data to drive business impact.
• Proven ability to influence cross-functional initiatives and business outcomes.

What we offer you: 

• Outstanding Medical, Dental, and Vision Coverage to meet all your healthcare needs. 
• Wellness benefits to help you focus on what’s most important.
• “Take What You Need” time off policy.
•  Extensive development and training offerings to help you grow your career at Veracode.
• Generous 401k match to help save for your future.
• Amazing community of professionals who take pride in what we do every day.

Compensation Transparency

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