We are global, we are impacting the lives of millions every day, we are making a difference!  

At Amcor we are inspired to change the packaging industry and are taking on the aspirational challenge to make all our products recyclable or reusable by 2025. Through our products and global footprint, we are in a unique position to truly make a difference in the packaging space. Our products impact the lives of millions of people across the globe every day from food, beverage, pharmaceutical, medical, home- and personal-care, and other essential products. Amcor is a thriving S&P 500 organisation listed both on the NYSE (AMCR) and ASX (AMC) with US$13 billion in sales. We have a proud history dating back to the 1860’s and come a long way from a single paper mill based in Melbourne to becoming the global leading packaging company. Today, Amcor is an international organisation empowering its 50,000 employees in over 40 countries and across 250 sites.   

Will you be next to join our journey towards a more sustainable future? At Amcor we are always looking for talented and passionate individuals who are motivated to make a difference. Working at Amcor means you will have a unique opportunity to be a part of an organisation that is committed to providing sustainable packaging solutions. To find out more about our commitment to sustainability and about Amcor, visit www.amcor.com.  

Job Description

The Sr. Manager Experiential Marketing reports directly to the Sr. Director Business Group Marketing.  The role has responsibility for the focused strategy, execution and continuous improvement of all trade and association engagement, brand stewardship, and Right to Win program for AFNA, as well as providing leadership in these areas to global Amcor.

This role has scope that impacts the entire Amcor organization, and has primary responsibility for and leads the development of the strategy and execution of all experiential marketing for AFNA. The role substantially enhances brand awareness across target markets, companies and industries, with dedicated focus on exceptional customer engagement and qualified lead delivery. Act as a principal steward of the Amcor brand to the market in North America working closely with external communication agencies and Amcor global partners. Maintain a focus on sales and revenue growth when developing and prioritizing experiential marketing strategies and work plans. The role may have direct and/or indirect reports.

WHAT YOU GET TO DO

• Development of a clear vision, purpose and clarity around the Amcor brand, responsible for development and management of a defined strategy for achieving increased awareness of Amcor brand and the AFNA right to win to the market in North America. Collaborate with partners in cross-functional key roles across Amcor.
• Responsible for strategy and execution of external facing projection of AFNA, including but not limited to: trade shows and events, advertising, promotion of innovation, products and technology, public relations, and trademarks.
• Responsibility for the scope and execution of targeted VOC surveys, working collaboratively with CIS, business unit and sales leadership, and outside agencies. Develop and launch programs and enabling tools to action on VOC results.
• Manages development of key internal communications as requested (sales enablement programs, product and technology launches, annual meetings, leadership presentations, ad hoc communication meetings, etc).
• Manages relationships with media, trade publications and agencies with a focus on Amcor’s thought leadership position and growing share of voice.
• Development of trade association strategy and interface with select associations, leveraging relationships to improve industry thought leadership position.
• Execution of the PR strategy for innovation, products, technologies and customer wins. Responsible for building and managing presence in publications.
• Acts as liaison for Amcor Corporate, Amcor Asia Pac, Amcor Latin America and Amcor Europe for experiential and trade marketing, and AFNA right to win.
• Understand and execute the strategy and scope for the Amcor brand, both internally and externally. Ensure AFNA functions can understand, articulate, and follow the Amcor brand guidelines.
• Forecast and manage department bud