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Senior Marketing Manager, Retail (New Categories)

DoorDash
United States - Remote, United StatesRemotefull_timeVerifiedPosted 25 Jul 2023
💰 $230,000/yr($144,500/yr$230,000/yr)

About the role

About the Team

The Consumer Marketing team is committed to bringing DoorDash’s mission of empowering local economies to life for our millions of consumers. To bring this mission to life and achieve our North Star Goal, we have sharpened our focus on solving the biggest consumer problems through engaging, relevant tests, product and feature launches, and creating scaled marketing strategies and campaigns that surprise, delight, and engage a variety of customers across a number of use cases and categories. Ultimately, the Consumer Marketing team strives to *“Get more people to do more with DoorDash more often.”

About the Role

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses.

To further this mission, we’re looking for an experienced consumer or B2C Senior Marketing Manager expert to join our growing marketing team at a pivotal and exciting time for DoorDash. As Senior Marketing Manager for Retail, you will be responsible for defining the Marketing strategy our Retail category and drive ongoing engagement. Through close collaboration with many cross-functional teams like Strategy & Operations and Product, you will surface audience insights that inform the roadmap and leverage those to build scaled go-to-market campaigns that encourage the adoption and retention of the Retail category

The ideal candidate will be comfortable operating at highly strategic and tactical levels, switching between them effortlessly. You will be deeply grounded in audience insights through partnership with research, analytics, and by driving original research to define the needs of the consumer audience. You will have a track record of leveraging insights to build consensus with large cross-functional teams and of building trusted relationships with senior leaders. You will thrive on analytics and set a learning agenda for all projects that raises the bar for impact against engagement and business goals. 

This role can be based in our San Francisco, New York, Chicago, Austin, Los Angeles, or Boston headquarters, and/or Remote reporting to the Head of New Verticals Marketing.

You’re excited about this opportunity because you will…

  • Own the development of marketing strategies that drive consumer awareness and engagement of our emerging Retail category
  • Define and drive comprehensive go-to-market plans across in-app, owned, paid, and earned Marketing channels 
  • Partner closely with research and analytics to develop a deeper understanding of the Retail consumer audience and surface opportunities to senior leadership to inform various roadmaps
  • Identify the needs of Retail consumers and partner with business strategy to test and launch new strategies that drive increased customer conversion and retention
  • Proactively identify and execute on opportunities to drive increased conversion with new and existing customers through close partnership with analytics, product management, and business strategy
  • Lead complex cross-functional teams to execute marketing programs at scale, including partnering with Product Management, Engineering, Comms, Strategy & Ops, Finance, and Analytics

We're excited about you because...

  • BA, MBA preferred
  • 8+ years of professional experience in marketing in a corporate or startup environment
  • Proven track record of driving successful go-to-market launches that drive adoption and bottom-line impact
  • Fluency with data - including market/segment sizing, forecasting, and working with analytics to understand the efficacy of campaigns after the fact

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Our Commitment to Diversity and Inclusion

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Company

DoorDash

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