Senior Copywriter

Company Description

It started with a simple idea: what if surgery could be less invasive and recovery less painful? Nearly 30 years later, that question still fuels everything we do at Intuitive. As a global leader in robotic-assisted surgery and minimally invasive care, our technologies—like the da Vinci surgical system and Ion—have transformed how care is delivered for millions of patients worldwide.

We’re a team of engineers, clinicians, and innovators united by one purpose: to make surgery smarter, safer, and more human. Every day, our work helps care teams perform with greater precision and patients recover faster, improving outcomes around the world.

The problems we solve demand creativity, rigor, and collaboration. The work is challenging, but deeply meaningful—because every improvement we make has the potential to change a life.

If you’re ready to contribute to something bigger than yourself and help transform the future of healthcare, you’ll find your purpose here.

Job Description

Primary Function of Position:

We are looking for a Senior Brand Writer with deep video experience who can help build and evolve Intuitive’s storytelling. This role sits within our Global Brand and Creative team—a multidisciplinary group comprised of designers, writers, strategists, producers, and project managers. This highly collaborative team is responsible for, among other things, crafting, evolving, and stewarding Intuitive’s visual and verbal brand identity, and delivering impactful creative across various products, clinical specialties, business units, and global regions.

The writing team focuses on the powerful storytelling that differentiates our products and brand. As a Senior Brand Writer, you’ll write for all our channels and products (launches, social, films, events, and sales enablement)—crafting compelling stories that bring our products, core values, and customer stories to life.

Our ideal candidate? A motivated self-starter who can learn and iterate quickly. A “writer’s writer” with a wide-ranging portfolio/reel and an unerring eye for narrative. You can unravel leading edge technologies and blend their benefits with emotionally resonant storytelling. You can identify and advocate for stories not typically seen within our industry. Previous medical technology experience is not a must—a deeply keen and curious mind is.

This role requires the ability to work end-to-end, from concepting through all stages of production, and the flexibility to work with the in-house team as well as external agencies.

What You'll Do:

Writing and editing:

• Craft compelling content for campaigns, launches, films, presentations, sales tools, and digital content that differentiates Intuitive products and advances our brand
• Translate strategy, positioning, audience psychographics from creative briefs into compelling copy
• Develop messaging and narratives for marketing portfolios for various distinct audiences (physician, patient, administrator)
• Comfortable working through the review process in a highly regulated industry

Video

• Concept and write compelling scripts (of varying lengths) that bring our products, core values, and customer stories to life
• Collaborate and execute with designers and producers at every stage of production, from pre-production to shoot to post-production

Web and digital copy

• Write and edit content for Intuitive.com
• Understanding that details matter, drive excellence in all our copy
• Bring current reader habits for digital content and website UX best practices into Intuitive’s strategies and workflows
• Embrace data and analytics to evaluate your content’s impact and recommend programs for continuous, measurable improvement
• Provide SEO leadership with keyword research, audience interest quantification, and writing for optimization

How You'll Do it:

• Approach problems holistically. Be an influential leader that helps your cross-functional peers define and envision creative opportunities for meaningful and connected storytelling.
• Explore and iterate. Deliver multiple creative solutions by embracing quick and collaborative ideation and out of the box thinking
• Socialize your insights and ideas with strong strategic rationale, grounded in business goals
• Collaborate with designers and other writers as well as strategists, producers, project managers and product managers
• Think strategically and cross channel. Understand the interlocking and additive aspects of communication channels including web, event, social, print, and film. Understand how storytelling needs shi