Senior Marketing Manager, US - West/South

About Remote

Remote is solving global remote organizations’ biggest challenge: employing anyone anywhere compliantly. We make it possible for businesses big and small to employ a global team by handling global payroll, benefits, taxes, and compliance. Check out remote.com/how-it-works to learn more or if you’re interested in adding to the mission, scroll down to apply now.

Not only do we encourage folks from all ethnic groups, genders, sexuality, age, abilities, disability status and any other under-represented group to apply, but we prioritize a sense of belonging. We have 4 ERGs (Women, Disability, Queer, Minorities in Tech) who meet regularly with the People team. During your interviews and beyond, we ask & encourage anybody who needs an accommodation to request one from their recruiter.

All of our positions are fully remote. You do not have to relocate to join us!

What this job can offer you

• This is an exciting time to join Remote and make a personal difference in the global employment space as a Senior Regional Marketing Manager, US joining our Regional Marketing team.

What you bring

• 4+ years experience in field marketing, experience in high growth startups or scale-ups preferred
• Relevant B2B marketing experience with proven track-record in significant results on-demand generation and sales opportunity pipeline creation with a mix of marketing activities, aligned with sales
• Planning and executing regional marketing activities in the US - West or South territory
• Working on demand and lead generation activities to ensure measurable MQL and sales opportunity pipeline creation - with a strong focus on local events, webinars, direct mail, content syndication and more
• Deep understanding of modern marketing tactics and the ability to use them to create sustainable lead generation streams
• Aligning with the corporate marketing organization, sales, SDR and partnerships teams to help reach our core target audiences
• Working on multiple, simultaneous marketing programs that require both critical thinking as well as high-speed tactical execution
• Tracking KPIs, reporting and evaluating performance to continuously optimize marketing activities and maximize ROI
• Good understanding and experience from SaaS and IT/Fintech space is considered to be a plus
• Relevant B2B marketing experience within SaaS business with proven track record in driving significant results on demand generation and sales opportunity pipeline creation with a mix of marketing activities, aligned with sales
• Experience using marketing tech stack: Salesforce, Hubspot, Outreach
• Strong planning, organization and project management skills
• Proactive, self-starter approach to everything
• You have the growth mindset and agile is not just a buzzword for you
• Native in English. Spanish is a plus.
• Willingness to travel within the US for field events (at least once a quarter)

Key Responsibilities 

• Adapt and develop the regional marketing strategy for local deployment to your assigned sub-territory. Ensure there is a coherent and clear marketing plan tailored to the US market overall towards the set target audiences
• Owner of the regional marketing plan across products and services aligned to commercial objectives, working hand in hand with our corporate marketing organization and local sales.
• Demand/lead generation activities to ensure measurable MQL and sales opportunity pipeline creation together with sales and key partners – content and digital performance marketing (working closely with central marketing), events (hosted and industry events) and outbound activities (Telemarketing etc.).
• Working on multiple, simultaneous marketing programs that require both critical thinking as well as high-speed tactical execution including ABM and wider demand generation.
• Working with customer success and customer solutions consultants on local case studies
• Tracking and analyzing KPIs, reporting and analyzing performance to find ways to develop your marketing activities’ effectiveness.
• Brand awareness creation and close collaboration with central communications/PR counterpart

Practicals

• You'll report to: Director of Regional Marketing, AMER
• Direct reports: 
• Team: [Marketing] - [Field Marketing]
• Location: For this position we welcome everyone to apply.
• Start date: As soon as possible

Remote Compensation Philosophy

Remote's