Principal Product Designer, Advertising

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 77 million monthly active users (MAU), as of November 2024, across more than 170 countries. 

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family). 

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

About The Team

The Product Design team is the driving force behind the design vision, strategy, creation, and execution of extraordinary member experiences at Life360. We are a growing, ambitious group of talented product designers who share an unwavering commitment to user needs, craftsmanship and delight in everything we create. At the heart of our mission is a deep-seated dedication to serving our members through the transformative power of design. Join us in shaping a future where design excellence is at the core of our mission to deliver exceptional experiences and create lasting connections with our members.

About the Job

We’re seeking an experienced and innovative Principal Product Designer to join the Life360 Product Design team at a pivotal moment in our growth. As part of our newly formed Ads Operating Group, you’ll help build an ad and promotions platform from-the-ground-up that delivers meaningful value to families while driving membership and revenue growth. This is a zero-to-one opportunity for a visionary designer who thrives on experimentation, scalability, and crafting intuitive, impactful experiences.

In this role, you’ll own the end-to-end design of advertising systems that feel seamless, respectful, and valuable. You’ll collaborate with product, engineering, and analytics teams to define strategies, prototype innovative ideas, and iterate using data insights. Your work will balance business goals with user needs, ensuring that ads enhance — rather than interrupt — Life360 members’ experiences.

We’re looking for a proactive problem solver who excels at connecting design with outcomes, brings a strong portfolio, and is ready to push creative boundaries in the ad space. If you're ready to lead the charge in shaping how ads work to enhance everyday family life, we want to hear from you.

The US-based salary range for this position is $162,000-$238,500. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You Will Do

As a Principal Product Designer at Life360, you’ll lead the design of our ad and promotions platform, building it from the ground up to deliver seamless, valuable experiences that enhance family life while driving business growth.

You will:

• Design intuitive, user-centric ad experiences that balance user needs with business goals.
• Partner with product, engineering, and analytics teams to identify opportunities and deliver innovative solutions.
• Prototype and iterate rapidly, using qualitative and quantitative insights to drive improvements.
• Develop scalable design systems in Figma that support ad and promotional experiences across the app.
• Ensure accessibility compliance to make experiences inclusive and user-friendly.
• Advocate for user needs while delivering engaging ad solutions that align with Life360’s mission to improve everyday family life.

What We’re Looking For

We’re seeking a seasoned Principal Product Designer who is independent, data-driven, and collaborative, with a passion for building thoughtful, scalable ad experiences in consumer-facing products.

You should have:

• 7+ years of product design experience, ideally with ad or promotional systems.
• A strong portfolio showcasing intuitive, impactful user experiences.
• Proficiency in Fig