Business Development Coordinator

Responsive recruiter Benefits:

• Bonus based on performance
• Competitive salary
• Paid time off
• Training & development

Pathlight Seniorcare - Birmingham, AL is a leading provider of high-quality in-home care services for the elderly/seniors. We are dedicated to enhancing the quality of life for our clients by delivering compassionate, personalized care that enables them to remain in the comfort of their homes. We are seeking a talented and motivated Business Development Coordinator to join our team and contribute to our mission of providing exceptional care to our clients.

About the Role:
As a Business Development Coordinator at Pathlight Seniorcare - Birmingham, AL, you will play a pivotal role in expanding our client base and fostering strong relationships with referral sources, such as healthcare professionals, social workers, and community organizations. You will be responsible for developing and implementing effective strategies to grow our business and drive revenue. Your efforts will directly impact the success of our agency and, most importantly, the well-being of our clients.

Key Responsibilities
1. Identify and Target Referral Sources: Research and identify potential referral
sources, including hospitals, rehabilitation centers, assisted living facilities, and
physicians' offices, and establish relationships with key personnel.
2. Build and Maintain Relationships: Cultivate and maintain strong, positive
relationships with existing and potential referral sources by conducting regular
visits, presentations, and networking events.
3. Educate Referral Sources: Provide education and information about the
services offered by Pathlight Seniorcare - Birmingham, AL, emphasizing the
value and benefits of our care solutions.
4. Develop Marketing Materials: Collaborate with the marketing team to create
compelling marketing materials, brochures, and presentations that effectively
communicate the agency's services and capabilities.
5. Track and Analyze Data: Monitor and analyze market trends, competitor activity,
and referral source performance to identify opportunities for growth and
improvement.
6. Generate and Qualify Leads: Generate leads through various channels,
including cold calling, email marketing, and social media, and qualify them to
ensure alignment with the agency's client criteria.
7. Collaborate with the Care Team: Work closely with the care coordination team
to ensure smooth transitions for new clients and provide ongoing support to
maintain client satisfaction.
8. Maintain Records: Keep detailed records of all interactions with referral
sources, leads, and clients using our CRM system.
9. Meet Sales Targets: Achieve and exceed sales targets and business
development goals as set by the agency.

You may be our ideal candidate if you have these qualifications:

• Bachelor's degree in business, marketing, healthcare administration, or a related field (preferred).
• Proven experience in business development, sales, or a related role within the healthcare or home care industry.
• Strong interpersonal and communication skills.
• Excellent presentation and negotiation skills.
• Ability to work independently and as part of a team.
• Proficiency in Microsoft Office and CRM software.
• Reliable transportation for travel to various locations.

Pathlight Seniorcare - Birmingham, AL is an equal opportunity employer.


Professional caregivers go by many names: homemakers, home care aides, home health aides, certified nursing assistants, personal care assistants, direct care workers. No matter the name, what they all have in common is a calling to care for people in the comfort of their own homes.

This agency is independently owned and operated. Your application will go directly to the agency, and all hiring decisions will be made by the management of this agency. All inquiries about employment at this agency should be made directly to the agency location, and not to Home Care Evolution Corporate.