Marketing Automation Campaign Delivery Manager (US)

Work Location:

Mount Laurel, New Jersey, United States of America

Hours:

40

Pay Details:

$95,264 - $155,376 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. 

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business:

Marketing

Job Description:

The Marketing Automation Campaign Delivery Manager will be responsible for completing SFMC configuration and implementation for campaigns.  This role is responsible for leading and executing the SFMC strategy requirements as assigned and monitoring active campaigns post- development.

Depth & Scope:

• Leads the configuration of assigned campaign configuration and journey build
• Develops and configures sender/e-mail profile configuration
• Leads the configuration of audience entry source, exit criteria, re-entry criteria and campaign goals
• Structures Journey decision splits
• Develops and configures Journey updates/modifications and version control of active campaigns
• Develops and configures dynamic content, including Personalization requirements
• Develops and configures messaging/activities across channels and associate defined sender/delivery profile
• Performs on-going QA & platform health checklist tasks
• Participates in campaign optimization sessions and support analysis of campaign performance
• Configures A/B tests and present the results for marketing campaigns
• Configures and measures campaign optimizations
• Builds emails and ensures email campaigns are meticulously tested for errors and compliance with best practices
• Partners with creative teams and build reusable content blocks
• Leads the configuration of Personalization requirements
• Collaborates effectively with cross-functional teams including marketing, sales, and IT to achieve campaign objectives
• Utilizes strong project management skills to drive initiatives from conception to completion within established timelines

Education Experience:

• Undergraduate degree and/or  equivalent relevant experience.
• 3+ years of Salesforce experience or similar marketing automation experience.
• Solid understanding of marketing campaign concepts and best practices
• Ability to analyze and interpret marketing data to provide optimization insights
• Proficient understanding of data structures and relational data.
• Ability to work successfully as a member of a team and independently

Preferred Skills:

• SFMC Administrator Certification
• SFMC Email Specialist Certification
• Expertise in SFMC Complex Journey Building
• Expertise in SFMC Data Extension creation
• Expertise in SFMC Email Build
• Familiarity with Salesforce CRM and its integration with Marketing Cloud
• Certified Marketing Cloud Email Specialist

Customer Accountabilities:

• Creates integrated marketing campaigns that meet business and marketing strategies and objectives
• Gathers, integrates and interprets existing views of the target audience, including demographic, attitudinal, and behavioral data to create campaign kick offs and briefs
• Translates marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe RTB or proof points)
• Creates or contributes to an inspiring creative brief for media and creative agencies, evaluates creative campaigns and media strategies based on their impact on customer behavior
• Understands role of different media options and their impact on achieving marketing objectives, and oversees flawless execution of tactical media and creative plans
• Leads/interfaces and contributes to cross-functional marketing teams to deliver all elements of campaigns including, targeted and channel marketing
• Develops marketing strategies and plans; understands market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans
• Delivers and monitors resul