GTM Design Program Manager

About Moloco:

Moloco is a machine learning company empowering organizations of all sizes to grow and unlock the full value of their unique first-party data, elevating the traditional path to performance advertising. While the largest technology companies have proven the speed and scale of ad-targeting utilizing data— the same robust performance powered by machine learning has previously been unavailable beyond their platforms. 

That's where Moloco steps in. With Moloco's powerful combination of cutting-edge machine learning technologies, we play a unique and visible role in shaping the digital economy, all while allowing companies to stay independent and scale.

An industry leader at the nexus of machine learning, performance marketing, and visionary product infrastructure, Moloco is advancing the advertising technology industry. We ranked in the top 10% of the Inc. 5000 fastest-growing private companies for 2023. Recognized as one of 46 leading Cloud Computing companies, receiving the Stratus Award for 2023. In 2023, we received Google’s Cloud DevOps Dreamers Award, a recognition given to companies that are implementing DevOps practices to drive organizational success and high performance. Lastly, Moloco is a 2024-certified Great Place to Work! Check us out on Glassdoor and be sure to get an inside look at working at Moloco on Instagram, Twitter, and YouTube.

Moloco is headquartered in Silicon Valley, with offices in San Francisco, New York, Los Angeles, Seattle, London, Berlin, Seoul, Singapore, Beijing, Gurgaon, Bangalore, Tel Aviv and Tokyo.

Creating a diverse workforce and a culture of inclusion and belonging is core to our existence. To reach our goals, diversity of talent and thought is a critical component of how we operate as an organization. Our workforce is our superpower, and we know that fostering a culture of inclusion, authenticity, and belonging will allow us the greatest opportunity to carry out our mission -- to empower businesses of all sizes to grow through operational machine learning.

Moloco is a truly rewarding place to work and in an exciting period of growth, which you could be a part of. Join us today and apply now!

The Impact You’ll Be Contributing to Moloco:

As a member of the GTM team, you'll work to define an ambitious roadmap and design strategies to drive growth across the sales organization, specifically focusing on our fast-growing Agency Business. This will include developing go-to-market strategies and playbooks, building strategic plans to enhance productivity, defining segmentation and tiering approaches, designing incentives for our agencies and clients to help drive incremental spend, and building the right tools and workflows to enable client and sales success, resource allocation, etc.

We're looking for someone who is a passionate strategist and loves building and testing new designs. The right candidate is data-driven and can balance being at the lowest level of detail while also zooming out, seeing the whole problem, and executing on targeted strategic improvements—quickly and with a relentless focus on growth.

The Opportunity:

• Continue evolving and operating our Agency Program, including updated GTM strategies, Agency Strategic value adds, Agency Incentives, Co-marketing, etc.

• Define opportunity coverage and the appropriate trade-offs between depth and breadth over time, based on available staffing and highest impact sales deployment.

• Lead deep-dive analyses to identify opportunities for revenue growth, market penetration, retention, sales productivity, and product features.

• Design and build our Agency Program Acquisition Strategy, lead-gen engine, and onboarding path.

• Define, analyze, and iterate on key performance indicators, trends, and operating metrics on a constant basis.

• Establish required roles, capabilities, workflows, and pod structures for each identified customer segment/lifecycle stage.

• Structure incentive systems for sellers that are aligned with the intended workflows and behaviors.

• Design experiments and A/B tests to optimize our growth strategies.

• Partner with Ops, Finance, and Sales to develop sales programs and client incentive