Regional Sales Manager, ADUSA
B&G Foods Inc.About the role
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The Regional Sales Manager’s purpose is to drive sales in a direct selling and/or broker capacity through fact-based selling and form productive customer relationships for medium/large accounts.
Responsibilities:
Conduct direct selling functions at the retailer/distributor/wholesaler HQ level to drive company sales.
Manage assigned brokers to execute company initiatives that deliver desired results.
Ensure broker resources are suitable to deliver company objectives and conduct consistent broker reviews that provide areas of strength and constructive feedback.
Coordinate and attend all key account meetings and reviews in the company’s interest.
Maintain corporate-mandated profit contribution levels through effective management of assigned spending budgets.
Utilize syndicated data to identify opportunities and provide management with post-analysis results.
Interface with Marketing and Sales Management to identify opportunities and develop regional initiatives.
Experience, Skills, Education:
Bachelor’s Degree required, preferably in Business, Economics, Marketing, or Finance.
At least 8-10 years of field sales experience.
Possess a thorough understanding of retail/grocery.
Possess knowledge of national account policies, strategies, and operating procedures.
Possess a complete understanding of syndicated data information sources, i.e., AC Nielsen.
Demonstrated experience working with regional grocery chains.
Demonstrated expertise in broker management and motivational techniques.
Demonstrated experience in using technology to evaluate sales performance levels, profitability, etc.
Must have the ability to travel 25-50% nationally.
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