(USA) Senior Manager, Product Marketing

Position Summary...

What you'll do...

Senior Manager, Product Marketing, Offsite Display – Walmart Connect

About Walmart Connect

Our purpose: We connect you more meaningfully to Walmart customers

As a part of Walmart Connect, you’ll build industry-defining ad platforms and solutions that enable brands and sellers to connect meaningfully with shoppers, through high performing advertising that leverages Walmart’s massive omni-channel data.  Learn more at www.walmartconnect.com

The Role:

We are seeking an experienced Product Marketing Senior Manager for our growing suite of Offsite Display, Social and CTV advertising products and solutions. In this role, you will partner with cross functional teams to conduct advertiser research and launch beta programs to help build out, develop and shape the product strategy and roadmap, develop and implement go-to-market strategies and plans that include persona definition, product positioning, and messaging, and develop materials for Sales and external stakeholders to drive product adoption and revenue. You will play a pivotal role in driving product adoption and business success.

The ideal candidate for this role will be a revenue-motivated Product Marketer who can establish product strategies that solve market needs and has a demonstrated track record of launching category-defining solutions. Experience working with Display and CTV ads products, social media, DSP platforms, and an understanding of the AdTech ecosystem is preferred.

You’ll make an impact by:

• Conducting and analyzing primary and secondary research to develop a deep understanding of market needs by customer segments in coordination with key clients and sales teams.
• Working and partnering with product management to align with our customer needs and challenges to transform into product features and benefits and launched effectively with our sales teams.
• Partnering with product stakeholders to support the development of MRDs and PRDs to define product priorities and requirements.
• Providing thought leadership on market and competitive analysis and trends
• Developing and collaborating with internal stakeholders to implement GTM strategies and tactics that include positioning, use cases, story narratives and sales enablement materials for new product releases and enhancements focused on product adoption and revenue growth.
• Helping to create the product narrative and external materials, such as case studies, pitch decks, blog posts, help center article, best practice guides, and other customer collateral.
• Supporting the planning and execution of various new product programs launches at various life cycles including alphas, betas, and general availability stages.
• Leading sales enablement efforts, partnering closely with marketing and training teams as part of internal awareness and education.
• Being an advocate and voice of the customer.

You'll sweep us off our feet if...

• You like digging into data and doing some analysis.
• You're customer-centric in spirit and in execution.
• You're comfortable influencing others, leading teams, and getting buy-in from leadership.
• You have a sense of humor and positive spirit.
• You have deep domain knowledge in DSP, Social & CTV Advertising solutions

About you (Preferred Qualificatio