Director, Digital Marketing Architecture

No Relocation Assistance Offered
# 160560 - Piscataway, New Jersey, United States

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!
 

We are excited to invite applications for the position of Director, Digital Marketing Architecture within our Global Digital Applications Team. Operating within the world’s leading Oral Care Company, you will have the opportunity to use some of the leading cloud based marketing technology to digitally connect and drive transformation across the business. In this new role, you will define platform architecture and solutions to drive interconnectedness and scalability across our Global Digital landscape, consisting of Martech, AdTech and eCommerce technology stacks. You will join a team of passionate, talented technologists who collaborate to design and build cutting-edge experience & marketing solutions to power Colgate-Palmolive’s Digital Transformation and deliver measurable business value. If you are intellectually curious, future-focused and solution-oriented, you will fit right into our fast-paced, collaborative environment! 

What you will do:

• Architect and integrate a comprehensive digital marketing ecosystem, including Salesforce Marketing Cloud, Google Analytics, Adobe Experience Manager, and Snowflake, ensuring alignment with digital transformation goals
• Own the collection of technical requirements, design of MarTech solutions, and be responsible for the implementation process, focusing on process improvement and personalized customer experiences
• Collaborate with cross-functional teams to ensure seamless integration of MarTech components, and lead a team of specialists to execute technical strategies effectively
• Drive the optimization of the MarTech stack, enabling omni-channel capabilities, and continuously evaluate technology against market trends to enhance performance and user experience
• Establish governance standards with the Enterprise Architecture team, engage in project scoping and resource planning, and negotiate SOWs for staffing needs
• Partner with business and technology decision makers to innovate digital solutions, develop marketing automation strategies, and work with vendors for global solution delivery

What you have (Required Qualifications): 

• Bachelor's degree in computer science, information technology, engineering, electrical engineering, or a related field or equivalent relevant experience
• Minimum of 12 years professional experience working in Information Technology or Digital Marketing
• Minimum of 7 years of experience designing and implementing digital and data solutions.
• Minimum of 5 years of Marketing and Advertising Technology experience including Google Marketing Platform (Google Campaign Manager, Google Analytics, Onboarding partners including LiveRamp, and Salesforce Marketing Cloud) 
• Track record of crafting successful business development of digital and other front-office business transformation initiatives, including large full-lifecycle implementations and/or integrated solutions using cloud-based marketing solutions 
• Hands-on experience with Martech/marketing data technologies and ability to integrate technologies into solutions and strategies (CRM, CMS, CDP, preferably using Adobe, Salesforce,or Google tools) 
• Experience with public cloud offerings (AWS/Azure/Google Cloud Platform) and designing solutions using cloud compute, data storage, pub/sub, and workflow orchestration  
• Experience deploying Clean Room technology to drive data sharing and activation
• Understanding of API solutions, back end development toolsets (Java/Ruby/Node js/Python) & basic security considerations for Digital ecosystems
• Experience managing teams of developers and analysts
• Experience with LiveRamp/Google/Facebook/Digital Paid Media at a practical application level including knowledge on how to stand u