Sr Communications Manager, Culture and Influence Campaigns
MicrosoftAbout the role
The Culture & Influence Communications team is searching for a Sr Communications Manager, Culture and Influence Campaigns to turn audience-first strategy into bold, high-visibility campaigns and moments that help Microsoft show up in culture with credibility, creativity, and consistency.
This is a non-traditional communications role for someone who is equally fluent in social, creators, culture, and activations - someone who can spot what matters, align it to the brand’s business priorities and team strategy, and execute the plans, partnerships, and experiences that bring it to life.
In this role, you will report to the Integrated Team leader and leverage data, insights, and cultural signals to execute campaigns across social, creator, partnerships, and experiential channels—ensuring strategic plans translate into cohesive top-of-funnel awareness and interest-driving moments, as well as always-on storytelling that builds sustained engagement. You will bring Microsoft’s stories to life by tapping into culture trends and audience interests in ways that resonate.
You bring a clear point of view on how brands show up in – and for the - culture and ways to utilize different channels and voices authentically to bring the strategy to life. You’ve worked with creators and talent not just as amplification, but as collaborators, building campaigns around their stories in ways that feel authentic and relevant in culture conversations. You’ll play a key role in evolving how Microsoft engages with creators and talent, building repeatable approaches that turn ongoing engagement into meaningful campaign moments.
This is a role for someone who thrives in high-visibility environments where expectations are high, timelines move quickly, and the work needs to land with impact and lasting relevance.
Responsibilities
Campaign Planning
Translate audience-led strategy into clear, integrated campaign approaches across campaigns, culture moments, and always-on efforts
Develop activation frameworks that ensure consistent execution across workstreams and moments
Lead social and creator strategy, defining how campaigns show up across platforms, formats, and communities
Identify cultural trends, audience insights, and performance signals, and translate them into actionable campaign ideas, social and creator strategies, and activation approaches
Ensure all campaign plans and tactics align with business priorities, audience strategy, and performance goals
Creator & Social Programming
Lead creator-first social media campaign strategies, leveraging performance data and audience insights, that positions creators and talent as collaborators, not just amplification
Define and evolve and engagement strategies leveraging Microsoft’s owned social channels
Guide how creators are integrated into campaigns and programs from the outset, ensuring alignment with audience and campaign priorities
Partner with & support other Microsoft creator teams to identify and activate talent that strengthens cross-organization campaign relevance, reach, and impact
Experiential & Partnership Activations
Support development and execution of in-real-life activations, from large-scale culture-shaping moments to more targeted, intimate experiences
Guide delivery of activation experiences and related content, working across creative and production partners to ensure execution is cohesive, high-quality, and built for amplification
Translate experiential and partnership opportunities into integrated campaign extensions across owned channels
Partner with and support Partnerships Managers in shaping and bringing partnership opportunities into activations, ensuring alignment with campaign priorities and audience impact
Stakeholder & Agency Management
Support day-to-day partnership with agency team, providing clear direction, feedback, and data-informed guidance across workstreams, while identifying and resolving gaps, and opportunities quickly
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