Marketing Technology Senior Operations Leader

Marketing Technology Roadmap Leader

This role is responsible for the design and implementation oversight of the company’s Website and Marketing Technology (MarTech) roadmap, as well as associated marketing processes and analytics toolkit to meet business objectives.

Partner with the best

As a Marketing Technology Roadmap Leader, you will be responsible for:

• Website roadmap: Designing and overseeing the implementation of the company’s website multi-year transformation roadmap, driving structural improvements (e.g. taxonomy, navigation & site search, UI, content, SEO, etc.) with goal of building a future proof website

• MarTech roadmap: Designing and overseeing the implementation of the company’s other key marketing technologies – such as 6sense, Marketo Engage, Marketo Measure, and Workfront – including the identification of expanded use cases, functionalities, and potential integrations based on evolving business needs for maximized tech adoption and ROI

• Process design: (Re-)Designing and overseeing the execution of key marketing and early stage commercial processes – including lead management life cycle (i.e. lead qualification and lead to Opportunity conversion) and marketing campaigns execution processes – for maximized adoption and ROI

• External partner/vendor management: Managing external partners / vendors of various marketing technologies and services (e.g. marketing/consulting agencies), including planning and execution oversight of vendors’ Scope of Work, ensuring they are delivered within targeted quality, time and budget objectives

• Analytics and reporting: Designing and overseeing the implementation of key analytics tools (e.g. Google Analytics 4, Google Tag Manager, Marketo Measure, Datorama / Looker Studio / Tableau dashboards, etc.) and associated data structures to track the performance and ROI of the company’s website and MarTech in line with the broader marketing and sales objectives

• Change management: Developing and overseeing the implementation of change management plans associated with the website and MarTech roadmap transformation initiatives to ensure maximized adoption and ROI

• Stakeholder collaboration & management: Partnering closely with senior internal stakeholders across the company’s Marketing, Brand & Communications, Digital Technology / IT, and Sales Activation teams to ensure buy-in on key website and MarTech roadmap transformation initiatives

Fuel your passion

To be successful in this role you will:

• Have a Bachelor’s or Master’s degree in Marketing, Business, Information Technology, or a related field from an accredited university or college

• Have a minimum of 7-10 years of experience in Marketing Operations / Enablement with a proven track record of successful website and MarTech roadmap design and key marketing processes optimization

• Demonstrate in-depth knowledge of key website technologies – including CMS tools (e.g. Drupal) and Analytics tools (e.g. Google Analytics 4, Google Tag Manager) – and associated processes (including website governance, SEO, lead generation, etc.)

• Demonstrate in-depth knowledge of key MarTech and associated processes, such as Marketing automation (e.g. Marketo Engage), ABM (e.g. 6sense), CRM system lead management functionality (e.g. Salesforce), and Marketing impact measurement (e.g. Marketo Measure)

Desired Characteristics

• Have excellent verbal and written communication skills

• Have proven leadership and interpersonal skills

• Have robust project management skills and experience working with cross-functional teams

• Demonstrate analytical and problem-solving abilities

The annual pay scale for this position is between $115,600.00 - $214,600.00.

Candidates for this role (office-based/ hybrid/ remote) must be located in or near the locations displayed above. The pay range/scale displayed above represents Baker Hughes’ good faith estimate of the minimum and maximum for this position at the time of this posting and applies to the possible locations for this position. Baker Hughes will issue a non-bias competitive offer; the salary range posted for this position reflects the projected hiring range for new hires, full-time salaries in some U.S. locations, not including equity or benefits. Where an applicant will ultimately fall within the pay range/scale depends on a variety of factors, including, for example, geographic work location, skillset, qualifications, internal pay alignment, level of experience, and demonstrated performance over time. Please keep in mind that the range stated above is the fu