Senior Manager, Field Marketing

Job Summary:

The Senior Manager of Field Marketing will lead and execute field marketing strategies across various regions to drive brand awareness, lead generation, pipeline, and customer engagement. This role requires a strategic thinker with deep experience in planning and managing events, including trade shows, conferences, and customer events. The ideal candidate will have a strong background in marketing and project management and a proven track record of delivering successful, high-impact events.

Key Responsibilities:

• Strategic Planning: Develop and execute a comprehensive field marketing events strategy aligned with the overall marketing goals and pipeline objectives.
• Event Management: Plan, organize, and manage all events, such as trade shows, conferences, roadshows, and customer events. Ensure all events are executed flawlessly, on time, and within budget.
• Content Support: Write clear, compelling copy for various marketing channels (email, social media, website, blogs) to promote events and engage target audiences.
• Stakeholder Collaboration: Work closely with cross-functional teams, including sales, SDR's, product marketing, and customer success, to ensure event objectives align with broader company goals.
• Vendor Management: Negotiate contracts and manage relationships with external vendors, agencies, and event partners to ensure high-quality services and cost-effectiveness.
• Budget Management: Oversee the budget for field marketing events, ensuring cost-effective allocation of resources and maximum ROI.
• Data Analysis & Reporting: Analyze event performance data and provide insights to optimize future events. Develop post-event reports to assess effectiveness against KPIs and ROI.
• Brand Representation: Ensure consistent brand messaging and positioning across all events. Serve as a brand ambassador at key events, representing the company to external audiences.
• Innovation & Improvement: Continuously explore and implement new event formats, technologies, and approaches to enhance the impact and efficiency of field marketing events.
• Compliance & Risk Management: Ensure all events comply with relevant regulations and standards and proactively manage risks associated with event planning and execution.

Qualifications:

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. 
• Experience: Minimum of 6-8 years of experience in field marketing, event management, or related roles.
• Skills:
• Proven ability to manage and execute events of all scales.
• Significant attention to details
• Excellent project management and organizational abilities.
• Dynamic communicator with great oral and written skills.
• Strong negotiation and vendor management capabilities.
• Proficiency in data analysis and reporting tools.
• Creative problem-solving skills and ability to adapt to changing circumstances.
• Knowledge:
• In-depth understanding of marketing principles and event management best practices.
• Experience with SFDC, Marketo, and event management software.
• Travel: Willingness to travel up to 40% of the time, including occasional weekends.

COMPENSATION & BENEFITS

Salary Range: Base Salary Range $90,000 - $125,000 + Bonus + Stock Equity

At Legion, we offer competitive compensation and benefits packages to all employees. As a fully remote employer, pay for positions is determined using local, national, and industry-specific survey data. 

Our posted salary range is done so in good faith based on national data and may be refined for a candidate's region/town/cost of living. We strive to make competitive offers allowing employees room for future growth. Salaries will be based on the applicant’s location, level of experience, education, and specialized knowledge and skills. Additionally, we consider the external market rate, the amount we have budgeted internally, and internal equity within the company for the same position. 

Benefits include, but are not limited to:

• $0 monthly premium and other flexible medical, dental, and vision plans effective on the first day of employment
• 401k plan
• Discretionary Paid Time Off and Paid Holidays
• Parental Leave 
• Equity 
• Monthly Wellness Reimbursement
• Monthly Lunch on Legion

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