Manager - Digital Marketing Analytics

<p><strong>About SimpliSafe</strong></p> <p>We’re a high-tech home security company that’s passionate about protecting the life you’ve built and our mission of keeping Every Home Secure. And we’ve created a culture here that cares just as deeply about the career you’re building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect. We don’t just want you to work here. We want you to grow and thrive here. <br><br>We’re embracing a hybrid work model that enables our teams to split their time between office and home. Hybrid for us means we expect our teams to come together in our state-of-the-art office on two core days, typically Tuesday, Wednesday, or Thursday – working together in person and choosing where they work for the remainder of the week. We all benefit from flexibility and get to use the best of both worlds to get our work done.</p> <p><strong>Why are we hiring?</strong></p> <p>Well, we’re growing and thriving. So, we need smart, talented, and humble people who share our values to join us as we disrupt the home security space and relentlessly pursue our mission of keeping Every Home Secure.&nbsp;</p> <p><strong>About the Role</strong></p> <p>The SimpliSafe Growth Analytics team is looking for a Manager to join our analytics team supporting paid Social, Display, SEM/VBB, and our agency partnership. This role sits within Performance Marketing Analytics and serves as an analytics partner to Marketing's digital acquisition team. This role will report to the Sr. Manager of Performance Marketing Analytics.&nbsp;</p> <p>This is a unique opportunity to join a rapidly evolving team. You will own analytics for your channel(s), partner directly with Marketing, and share accountability not just for the accuracy of the reporting but for whether digital acquisition performance actually improves. You will help define the KPIs that matter across paid digital channels, build the forecasts for them, and help originate the experimentation needed to beat those forecasts - all to the standards set by the team's Experimentation Center of Excellence (CoE). Your responsibilities will include:</p> <ul> <li><strong>Own the KPI lifecycle</strong> for the digital channel performance you support: define the right KPIs at the channel level, build and maintain the forecasts for them, and develop a deep understanding of what drives them</li> <li><strong>Serve as an analytics partner to Marketing's digital acquisition stakeholders </strong>— owning your channel relationships end-to-end rather than fielding ad hoc requests, and being measured against Marketing's business objectives rather than delivery volume</li> <li><str