Sr Consumer Insight Analyst
Dart ContainerAbout the role
The Senior Consumer Insight Analyst uncovers consumer, category, and shopper trends to help shape the future of products, translating them into bold, insight-led strategies that drive growth for the company and retail partners. This role is a key leader supporting category and channel strategies, bringing forward compelling, insight-rich stories that influence decisions, inspire retailers, and deliver value to our consumers. This position is a customer and company leadership-facing insights partner, translating consumer, shopper, customer, and commercial performance data into clear, actionable recommendations.
Day to Day Role
-
Operate as the shopper and category expert for the Business Unit (BU) and retailer partners by leveraging advanced analytics and deep consumer/category/shopper insight
-
Continuously identify, synthesize, and interpret emerging consumer, category, and substrate trends
-
Translate trends into forward‑looking positive outcomes for brand strategy and innovation
-
Stay current on trends in category, retail, channel, CPG, etc. to position the company as a thought leader and trusted advisor
-
Develop visualizations and performance scorecards/reporting across channels and key retailers to monitor category and competitive performance to guide the organization towards recommendations and actions
-
Support learning and development, leverage of data, insights and tools within the BU and sales organization
-
Develop, maintain, and deliver accretive category selling decks that help support budget attainment, incremental revenue and new item placement plans that exceed category and competitive performance
-
Identify and define specific strategic business objectives to improve sales, share growth and enhance profitability
-
Analyze customer and channel performance to identify growth opportunities by SKU, risks or white space
-
Work closely with Sales, Product Line Management Marketing, Customer Success, and Pricing teams to ensure drive of incremental category leading profitable growth
-
Support customer planning, joint business plans, and customer line reviews as needed
-
Support revenue growth management initiatives including pricing architecture and mix optimization
-
Evaluate promotions and discounts to improve ROI and profitability to guide internal strategy guidance leveraging emerging category, shopper and market trends
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s