Content Manager (Founder Brand)

Hybrid: New York City

Salary range: $72,000-$100,000 basic (depending on experience) + options

Reporting to: Head of Brand Marketing

About us

Duel is a SaaS company on a mission to make Brand Advocacy the industry standard playbook for building brilliant retail brands. It was founded by world record breaking adventurer and former brand ambassador Paul Archer, alongside viral games developer Naio Tsarouchis, and we exist to show there’s a better way to build businesses, to build a better future, proving that caring for people builds brand, which builds long term and exponential profit returns.

The Duel Brand Advocacy Platform allows enterprise brands to do just that, scaling how they manage their relationships with thousands of advocates, customers, creators and brand ambassadors. We’re proud today that brands such as Abercrombie & Fitch, Charlotte Tilbury, Spanx, Victoria’s Secret and Elemis (to name a few, but not to name some household names that we can’t talk about yet) are doing just that. The Duel team comprises psychologists, brand experts and community builders, combining cutting edge brand expertise, with seasoned SaaS experience.

The Role

At Duel, we don’t just build, we build once and scale everywhere. Whether it’s a relationship, a piece of content, an idea, or a framework, we create with purpose to maximise impact.

We’re looking for a Content Manager to own the creation and distribution of founder brand content, helping to firmly establish Duel’s founder, Paul Archer, as the builder and epicentre of the Brand Advocacy Category. Reporting to and working closely with the Head of Brand Marketing and the CEO/Founder, you’ll build, scale and distribute thought leadership content to amplify Duel’s brand to attract, engage and inspire marketing leaders at the world’s best DTC brands, as well as influencers and the wider industry.

We need a cutting-edge content producer - as comfortable with producing podcasts and BTS videos as they are with PR and B2B social, with content distribution skills that guarantee the right people see it and share it. Someone who knows what it takes to turn transformative ideas into must-view moments. Duel’s success depends on creating awareness and excitement about Brand Advocacy among our ICP brands, and delivering ideas and inspiration that empower them to act.

We’re looking for someone who will…

• Turn our founder brand strategy into action, creating and distributing content that builds the following and reputation of Duel’s founder and CEO

• Run the production, logistics, and necessary social & distribution channels for a new weekly podcast; to be hosted by the founder, in collaboration with a key industry player

• Support on production, logistics and distribution for the top-rated Building Brand Advocacy podcast in the US (co-hosted by the founder) in collaboration with our UK-based Content Manager

• Closely collaborate with other Duel and third party content creators to build complimentary content plans, sharing ideas and execution across projects

• Create and activate multi-format, multi-channel content in collaboration with Duel’s founder/CEO, ensuring it resonates with the target audience while staying true to brand voice and tone

• Support on multi-format asset creation for our Building Brand Advocacy and Duel properties

• Test new formats and channels for content delivery, creating the optimum mix to increase awareness, engagement and affinity

• Confidently leverage tools and technologies to streamline content production and distribution, including but not limited to AI-based solutions, social platforms, third spaces, audio/video production and creative tools

• Execute Duel’s PR and Influencer strategies in New York City, ensuring they contribute to growing the Brand Advocacy category, as well as Duel’s business

• Meet Duel’s goals and KPIs for content, ensuring that it drives the awareness, education and brand affinity that supports Duel’s growth goals

We’d love to hear from you if…

• You have 3+ years of content experience across multiple formats, with an emphasis on distribution

• You love storytelling - and are equally passionate about ensuring that story gets in front of as many relevant people as possible