Brand Manager, Jack Black

Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to beautify and bond, and do it all with not only confidence but determination.

This role will be Hybrid out of either our NYC or Shelton, CT office 

 

Position Summary

**Need to have experience with Amazon and growing businesses on that channel **

The Brand Manager (BM), Strategy will be an integral member of the Grooming business, responsible for developing and supporting strategies for Jack Black that fuel brand love and sales growth. This critical role will be responsible for the planning, development, and implementation of strategic and tactical consumer-marketing activities.  The BM will champion our target consumers and will leverage deep consumer understanding to create/strengthen sustainable competitive advantage. Primary responsibilities will include portfolio management, brand strategy development, strategic and annual planning, leading cross channel campaign and creative development, pricing, reporting and people development. This position requires consistent cross-functional collaboration with brand marketing teammates, sales, finance, and supply chain among others. The ideal candidate will embody an entrepreneurial approach where this individual owns the business and disrupts the category.

Accountabilities:

• Responsible for understanding consumer behaviors & trends, owning consumer segmentation strategy, and delivering brand strategies, inclusive of brand concept & positioning, that resonate with the consumer(s) to allow EPC to profitably grow.
• Responsible for supporting and delivering the strategies that will drive share growth of our brands in the category, enable outstanding activation, and deliver key elements of the P&L, including net sales & A&P spending.
• Develop detailed portfolio and brand strategies and plan for current and future years as part of strategic planning process including brand “big bets”.
• Support creation of brand creative campaigns; create brand communications briefs/concepts and positioning statements that communicate key brand health elements.
• Support the annual business planning process (ABP) - develop annual brand strategy and marketing plans inclusive of pricing, packaging updates, advertising, promotion, and new product commercialization.
• Track brand health and recommend changes and adjustments to strategy.
• Recommend strategic choices to ensure brands meet category financial targets (i.e., SGRM).
• Provide support & strategic counsel to support the long-term growth of healthy brand P&L’s, including counsel on SRGM, pricing, product mix & NPD impact to GM.
• Monitor in market sales performance and recommend action to achieve objectives for the category (i.e., business development, not just promo tactics).
• Understand drivers of shipments and recommend actions to address gaps or maximize business opportunities.
• Own communication strategy and claims for brand (s) product portfolio.
• Partner with customer development on pricing, promotion, placement and presence strategies to maximize both category and brand performance.
• Partner with sales strategy to identify business building & 4P opportunities in key classes of trade
• Partner with innovation team on what innovation is needed, ensure it is set up for in market success and lead development of commercial strategies.
• Champions and represents EPC’s core values: People First, Moving Forward, Own It Together, Listen Up Speak Up.

 

Required Education, Skills and Experience

• Bachelor’s Degree with a concentration in Business or Marketing related discipline.
• 5+ years CPG experience having directly supported a brand in a global or commercial organization with strong analytical responsibilities.
• Strong business acumen – ability to understand key drivers of the business and know how to prioritize marketing activities; accordingly, is financially minded and can quickly size and action opportunities against the impact to the business.

Preferred Skills and Experience

• MBA highly preferred.
• Strategic thinker, able to identif