Sr Director, Consumer E-Commerce

Overview

Lead the day-to-day and end-to-end operations of the US Questhealth.com e-commerce site, overseeing consumer-facing experience, inventory planning and management, and agency partnerships. Develop and implement innovative strategies to drive continued e-commerce growth through creative digital programs and by leveraging data-driven insights. Facilitate daily communication with internal and external stakeholders regarding KPIs, program status, order management, and performance tracking. Collaborate within a matrixed organization, working closely with Consumer Marketing, Clinical Products, Operations, Finance, Pricing, Legal, and Compliance.

Responsibilities

E-commerce Strategy and Planning

• Develop and implement the overall e-commerce strategy for QUEST CONSUMER in the US.
• Own commercial planning of the e-commerce business, collaborating with marketing, Finance, operations, and third parties to unlock revenue and profit opportunities within the P&L.
• Lead program management including forecasts, seasonality, product/inventory/collateral planning, and acting as P&L owning merchant.
• Partner with finance on financial planning to accurately update sales and forecasts based on the latest trends and insights.

Sales and Reporting

• Provide weekly and monthly sales commentary/reporting to senior leadership by collaborating with the analytics team.
• Own day-to-day analytics ensuring the ability to track, measure, and report on all KPIs, with special attention to site, product, and promo performance.

Marketing and Promotional Strategies

• Develop a robust promotional calendar to maximize event and product launches with engaging storytelling, creating high-conversion and high-margin offers while adhering to brand and compliance guidelines.
• Oversee and ideate e-commerce marketing strategy and calendar to effectively drive sales, build brand loyalty, and support cross-functional programs.
• Partner closely with marketing and agencies to manage media (including search, paid social, retargeting, affiliate marketing, and others) to achieve strong ROAS, coordinating with brand media on full-funnel optimizations.

Innovation and Industry Trends

• Participate in leadership meetings to bring digital excellence to the business.
• Stay current with the latest e-commerce trends and technology to drive innovation and stay ahead of the competition.
• Leverage in-depth understanding of e-commerce business models to drive sales through innovative, effective, and cost-efficient marketing/merchandising programs and strategies.

Working Relationships/Key Stakeholders

• As the most senior person on the team, lead and mentor direct reports and many others, and hiring additional industry-leading professionals as needed.
• Promote a culture of customer advocacy and develop programs that enrich high-value customers and cultivate new ones.
• Take a collaborative approach to decision-making with attention to detail and excellent follow-up.
• High drive for results and takes initiative.
• Engage and collaborate with key stakeholders across various departments and teams to ensure alignment and achievement of business goals.

Financial Accountability 

• Deliver US Ecommerce sales and profit goals
• Improve gross margin with discount/promo management
• Lead financial planning for direct channel 
• Provide Weekly Sales & Revenue updates

Qualifications

Required Work Experience: 

• Bachelor's Degree in Business, Marketing or related field required. 
• Minimum of 15+ years progressive e-Commerce experience 
• Excellent communicator, able to build strong cross-functional relationships, internally and externally.
• 10+ years people management experience.

Knowledge: 

• Business experience with web commerce platforms and technologies, specifically Salesforce Commerce Cloud.
• Strong financial acumen and proven track record in building and managing a P&L.
• A highly motivated, passionate self-starter with a deep understanding of the online customers' needs, the product, and the competitive landscape.

Skills: 

• Superior project management skills, including the ability to multitask and manage multiple projects simultaneously, prioritize effectively, and to meet deadlines with sense of urgency.

 

EEO

Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets