Digital Marketing Manager

<p>Our mission at Ansa Biotechnologies is to revolutionize the way we make DNA. Compared to reading or editing life’s code, writing new code from scratch has remained one of the field’s most elusive challenges. At Ansa, we are putting nature to work, creating novel enzymatic solutions that will redefine how we build DNA. We believe that the biggest challenges our world faces will be solved using biotechnology and that DNA synthesis is the fuel for that transformation. Our enzyme-based approach (published in <a href="https://www.nature.com/articles/nbt.4173">Nature Biotechnology</a>) promises to dramatically accelerate innovation in biological research and biotechnology, including therapeutics, diagnostics, biomanufacturing, and synthetic biology. We look forward to our DNA products making an impact.</p> <h3>&nbsp;</h3> <h3><strong>About the Role</strong></h3> <p>Ansa Biotechnologies is recruiting for a Digital Marketing Manager to join the Marketing team. This high impact role will develop and manage multi-channel digital initiatives to drive brand awareness, lead generation, and customer retention. The role requires a blend of creativity, marketing expertise, and analytical thinking, with an understanding of how to engage technical audiences in a digital-first environment. This is a hybrid role located in Emeryville, CA.</p> <h3>&nbsp;</h3> <h3><strong>Key Responsibilities</strong></h3> <ul> <li>Working in close collaboration with the Director of Marketing, develop and execute comprehensive digital marketing strategies to drive awareness, lead generation, and customer retention in line with company goals.</li> <li>Own the marketing automation platform (HubSpot) including campaign setup and execution to manage end-to-end digital campaigns including PPC, paid social, and email.</li> <li>Manage the execution of lead data management, ensuring high-quality, well-structured segmentation (e.g., application, industry) to unlock scalable, data-driven targeting and maximize campaign effectiveness.</li> <li>Design and implement A/B testing strategies to improve campaign performance and conversion rates.</li> <li>Experience with Salesforce to track lead status, review lead funnel progress, and maintain data integrity in collaboration with the Director of Comm Ops.</li> <li>Ensure all campaigns adhere to approved strategic briefs, maintain brand consistency, and leverage AI driven tools to optimize performance and personalization.</li> <li>Use data-driven insights to analyze KPIs, including traffic, engagement, conversion rates, and ROI.</li> <li>Evaluate and pilot emerging digital channels, platforms, and tactics to expand reach and drive incremental growth.</li> </ul> <h3><strong>&nbsp;</strong></h3>