Product Manager - Immunoglobulin Portfolio
ADMA Biologics, Inc.About the role
Job Details
Level ExperiencedJob Location ADMA Biologics FL - Boca Raton, FLPosition Type Full TimeEducation Level 4 Year DegreeJob Category BiotechDescription
ADMA Biologics is a biopharmaceutical company relentlessly committed to creating superior products for immunodeficient patients at risk for infection. It is our devotion to this underserved population that fuels us and our hands-on approach to production and development that sets us apart. If you are looking for a dynamic, innovative, growing company in the biopharmaceutical industry that is committed to excellence and integrity, then consider ADMA Biologics.
We currently have an exciting opportunity available in our marketing department for a Product Manager in support of our Immunoglobulin Product Portfolio.
Product Manager – Ig Portfolio position holder is responsible for the promotional and educational activities associated with ADMA’s current and future products – with a focus on professional and patient promotional activities inclusive of agency relations, congress management, financial tracking and cross-functional collaboration, and BioCenter marketing strategy and execution.
Main Responsibilities
In collaboration with our vendors, consultants, and internal teams the position holder is to be responsible for the following:
- Responsible for supporting Corporate, Brand, HCP, Patient and ADMA BioCenter Plasma Collection Network across personal and non-personal promotion including print, digital, social and creative development, messaging and resource support
- Champion & work cross-functionally to continue to evolve and implement strong, insight driven initiatives across the Ig Portfolio
- Measure and evolve executional strategy based on customer insights derived from field feedback and market research, working closely with the Associate Director, VP of Marketing, Sales and National Accounts
- Partner with Medical to identify new data communication opportunities; support translation of new clinical data into compliant, differentiated claims and messaging for use in promotion
- Support Training with alignment on brand strategy and execution goals
- Collaborate with external partners to manage and deliver successful branded HCP and Patient marketing strategy and tactics that aligns with the organizations’ business objectives
- Develop non-personal and personal promotional resources, and contribute to updated training plans for sales representatives
- Collaborate with the Associate Director and VP of Marketing to ensure successful tactical execution of projects and development associated resources within timelines
- Serve as the co-lead with the Associate Director with the Agency of Record (Syneos), including management of budgets, tactical execution in collaboration with ADMA project management
- Responsible for working with associations and internal ADMA stakeholders on congress planning, organization and execution; attends events/congresses where needed
- Manage day-to-day execution, maintaining independence in decision-making, exercising sound judgement
- Monitor project spend and budget, providing bi-monthly reports on forecast vs. actuals via the marketing financial tracker
- Responsible for “assisting’ with Patient Advocacy Group engagement (IDF & JMF) with J. Gruenglas, Executive Director as lead
- Attends select patient advocacy events and represents the organization when required (IDF Patient Conference and select walks)
PRC (Promotional Review Committee) Responsibilities
- Supports the optimization of the PRC process through internal stakeholder collaborations
- Supports the PRC review of Marketing Materials submitted, keeps an accurate history of all changes and works with compliance/project management to ensure the team follows SOP
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