Senior Lifecycle Marketing Manager - Retailer Sales

About Faire

Faire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined, but individually, they are small compared to these massive entities. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.

By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About this role

We are looking for a Senior Lifecycle Marketing Manager (Retailer Sales) to develop, execute, and optimize our email channel strategy to drive warm, qualified leads to our sales team. This individual contributor will own every aspect of the email process to drive high-quality sales handoffs, including strategy, execution, analysis, and continuous optimization. They will be responsible for customer segmentation, campaign setup and deployment, automation workflows, A/B testing, performance tracking, and iterative improvements to maximize engagement and conversion. Success in this role requires a blend of demand generation experience, email marketing expertise, cross-functional collaboration, and analytical rigor to improve email effectiveness, lead quality, and retailer acquisition conversion rates. While the initial focus is on email, we expect the scope to evolve to generate demand across additional channels like SMS, webinars, and events.

What you’ll do 

• Strategic Email Marketing Execution – Develop, launch, and optimize targeted email campaigns that nurture prospects and convert them into sales-qualified leads (SQLs).
• Own Retailer Nurture Series - Test and iterate CRM campaigns that progress signups to their first order, with a framework for determining when signups should self-serve or be directed to Sales to convert.
• Customer Segmentation & Personalization – Tailor messaging and engagement strategies based on retailer segment and stage in the conversion funnel.
• Lead Quality & Pipeline Impact – Deliver a predictable stream of warm, high-quality leads to sales, improving conversion rates, reducing sales touchpoints, and shortening sales cycles.
• Data-Driven Optimization – Regularly analyze email performance, A/B test lifecycle touchpoints and content, and adjust strategies based on learnings to maximize engagement and conversion.
• Customer Journey Insights – Analyze customer touchpoints across the email lifecycle to identify and address drop-off points, ensuring a seamless path to conversion.
• Cross-Functional Collaboration – Work closely with sales, content, analytics, and product marketing teams to ensure alignment on messaging, lead scoring, and sales handoff processes.

Qualifications

• 4-8 years of direct, hands-on experience managing B2B lifecycle marketing or demand generation campaigns, focused on nurturing prospects and converting them to SQLs
• Proven ability to create, and optimize high-performing email campaigns; A/B testing experience with subject lines, content variations, and audience segments to improve engagement and conversion, ideally in a B2B or marketplace environment.
• Experience working with sales, content, and product marketing teams to ensure cohesive messaging and seamless lead handoffs.
• Ability to measure and report on campaign effectiveness, analyze email engagement metrics, evaluate the conversion of marketing-qualified leads to sales-qualified leads, and assess overall sales impact. Experience with SQL preferred.
• Proficiency in tools like Braze, Mailchimp, Hubspot and Salesforce, or similar platforms for campaign automation and lead scoring.
• Strong experience with automated workflows, drip campaigns, and email sequences designed to drive sales pipeline growth.
• Ability to craft compelling, conversion-driven copy that aligns with brand voice and customer needs.
• Extraordinary program management and communication skills with and a consistent track record of working across sales, marketing and technology teams

Salary Range

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