Associate Manager, Field Marketing (SEBU)

Job Description

Company Summary

We’re the producers, creators and marketers of beer, wine and spirits brands that people love. At Constellation Brands, we’re driven to push boundaries and think beyond today to deliver products and experiences that resonate now, tomorrow and well into the future. Because of this approach, we’re the fastest-growing large CPG company in the U.S. at retail, with operations in the U.S., Mexico, New Zealand and Italy. Our premium portfolio of iconic brands like Corona Extra, Modelo Especial, Kim Crawford, Robert Mondavi, Meiomi, The Prisoner, SVEDKA Vodka, High West Whiskey, and more drive industry-leading growth for us today. But we’re just getting started. Our ability to stay on the forefront of consumer trends has fueled our success since our founding in 1945 and will guide us in creating the next generation of products and experiences Worth Reaching For.

Position Summary

The Field Marketing Associate Manager is a representative for the Marketing Department within the Southeast Business Unit (SEBU).  They are responsible for assisting the Field Marketing Manager and Director in the annual planning, development, managing and evaluation of marketing plans and budgets within their territory.

Responsibilities

• Assist in the development of actionable regional initiatives that consider brand strategy, targeting, and positioning to deliver on Business Unit marketing and sales objectives.
• Leverage consumer insights and segmentation research to direct and influence regional programming
• Assist in the development of annual plans at the regional level to support key sales and marketing initiatives, as assigned by the Field Marketing Director.
• Project Management: Ability to take on and own projects, as assigned by the Field Marketing Director and Manager. Source and evaluate local marketing opportunities that support the marketing strategy and Business Unit sales objectives; this could include but is not limited to local execution of media buys, sponsorships, retail extensions, experiential marketing programs, etc.;
• Write succinct program briefs needed for program development and direction with agencies; provide feedback to agencies ensuring deliverables are aligned with brief and brand positioning.
• Creative Agency Lead: Lead the department’s relationship with creative agencies to develop assets, support tools, test-and-learn projects, and activations plans that deliver on department objectives. Assign tasks and deadlines, provide creative assets, and lead feedback delivery with agency partners.
• Support sponsorship initiatives including but not limited to financial tracking and execution, processing wholesaler billbacks, and working with the Field Marketing Manager on programming, sweepstakes, POS development, activation plans and asset fulfillment.  
• Support brand- and national-lead programming initiatives including collaborative activation planning, arranging local market execution, and leading communication with the local sales team.
• Budget Management support of the Local Marketing Funds (LMF) for assigned territory; responsibilities include the allocation of resources, financial forecasts, processing accruals, budget review and reconciliation, approval and submission of all expenses, and adherence to all company and governmental regulatory policies
• Oversee all LMF spending in the Ariba system, including setting up new vendors and opening POs
• Ensure legal, trade, and internal compliance for all local marketing programs activated in assigned territory; submit, track and maintain files and engage appropriate teams for compliance purposes.
• Possess a clear understanding of local, state and federal beverage laws in assigned states.  Utilizes knowledge in the development and implementation of local/social media, retail promotion overlays, special events and sponsorships
• Create engaging tools to better communicate with and support marketing initiatives within the SEBU sales team. Create and maintain the SEBU Monthly Marketing Update, Programming Alerts, Monthly Marketing Calendar, and Activation Recap Tracker.
• Submit regular programming execution evaluations and updates (such as retail activation summaries, ROI analysis reports and competitive activity summaries) as requested by Field Marketing Director
• Ensure file keeping best practices and maintain up to date records, including but not limited to media buys, agency recaps/briefs, creative, POS orders, contracts, and funding models.
• Performs additional duties and responsibilities as determined by management

Minimum Qualifications

• Bachelor’s degree required preferably with a concentration in marketing
• 3+ years of progressive experience in a related role, preferably in the beverage alcohol i