Director, Business Development - Craft Education

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider Craft Education as the next step in your career.

 

Craft Education is on a mission to solve skilled labor shortages by powering work-based learning pathways for all.  

 

At Craft, we’re revolutionizing the apprenticeship degree, combining on-the-job learning with accredited instruction to create innovative educational pathways that accommodate working professionals and meet employer needs.  Our flagship product - Craft Connect - helps organizations administer apprentice degree programs and address mission-critical data and reporting needs.  Through the same platform, Craft is also transforming how on-the-job learning converts into academic credits.

 

Our team of technology, education and workforce professionals also provides technical assistance to organizations looking to launch and manage apprenticeship degree programs.  We are working tirelessly to accelerate the expansion of these programs along with the data infrastructure that underpins them.  

 

If you’re looking to join the work-based learning revolution, we’d love to talk with you.  At Craft, you’ll have the opportunity to solve hard problems in a high-growth startup environment and make a lasting impact on the future of education and workforce development.  We couldn’t be more excited to advance this work as a team of innovative, collaborative and mission-oriented professionals - we hope you’ll consider joining us.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
 

Grade: Management_Executive 612

Pay Range: $163,200.00 - $293,800.00

Job Description

The Director of Business Development will be responsible for growing business-to-business (B2B) revenue and forging strategic partnerships at Craft Education (“Craft”). This role is expected to develop and execute on revenue strategy, go-to-market, and sales for Craft’s existing & future technology products by leading departments and teams. The Director of Business Development is ultimately responsible for driving Craft’s north-star metrics of users, revenue, and partnerships.

As the Director of Business Development at Craft this role oversees Sales and Marketing, in partnership with executive leadership, and serves as a key external-facing leader of Craft. This role requires a blend of strategy and execution: leveraging B2B software-as-a-service (SaaS) business acumen in a high-growth, startup context along with traditional business development practices, while balancing near-term execution with long-term scale goals.

Primary Responsibilities

• Develops and activates strategy that will drive adoption of free and paid B2B technology and service products by decision makers.
• Drives decisions on new revenue & growth initiatives by conducting experimentation and data-driven iteration
• Identifies and develops strategic partnerships that increase adoption of Craft technology solutions
• Manages departments and teams to create organizational leverage, including mentoring/coaching
• Maintains an understanding of industry trends, current events, and related information that may impact current and future business.
• Identifies and develops Craft’s unique selling propositions and differentiators by consolidating customer discovery and analysis of competitive products
• Consults with department heads and senior level management on opportunities and challenges in the marketplace to develop new services, products, and distribution channels.
• Works with all internal stakeholders across Craft and WGU to support mutual needs.
• Attends and networks at conferences and events, conducting public speaking as needed.

This job description includes a general representation of job requirements rather than a comprehensive inventory of all required responsibilities or work activities.  The contents of this document or related job requirements may change at any time with or with