Chief Customer Officer - GoGo SqueeZ Head of Sales

Bel, makers of iconic brands including GOGO squeeZ, Babybel, The Laughing Cow, and Boursin is a growing global company that values your contributions, strives to create a sense of belonging for everyone and offers career growth and development opportunities, as well as competitive total compensation and meaningful well-being benefits from day one. For All, For Good, our company signature, reflects Bel’s commitment to sustainability and healthier and responsible food for all. The company has headquarters in Chicago (Bel Brands USA) and New York City (GoGo Squeez) and operates 5 manufacturing plants in Little Chute, WI; Leitchfield, KY; Brookings, SD; Traverse City, MI; and Nampa, ID.

Job Description Summary 

The Chief Customer Officer will lead the commercial business strategy, setting sales targets and strategic sales plans to meet or exceed company goals and building a high performing sales organization to drive profitable business growth.   This role reports directly to the SVP, General Manager of GoGo SqueeZ and is a member of the Fruit Snacking Category Leadership Team serving along with CFO, CMO, VP of Supply Chain, VP HR, & SVP of Manufacturing. This is a #hybrid role (10 days WFH/month), based in New York CityGoGo SqueeZ HQ .

 

The Chief Customer Officer will lead setting the commercial business strategy, setting sales targets and strategic sales plans to meet or exceed company goals and building a high performing sales organization to drive profitable business growth.   

 

This role reports directly to the SVP, General Manager of GoGo SqueeZ and is a member of the Fruit Snacking Category Leadership Team serving along with CFO, CMO, VP of Supply Chain, VP HR, & SVP of Manufacturing. 

 

Essential Duties and Responsibilities 

Customer Strategy Development: 

• Lead the development of a comprehensive customer strategy aligned with the company's growth and sustainability objectives. 

• Identify and prioritize customer segments, developing tailored strategies to acquire and retain them. 

• Anticipate changes in the marketplace and modify strategies to deliver results. 

• Convey sales vision, mindset and strategies, translate guidance into local Commercial Strategy. 

Customer Experience / Advocacy: 

• Accountable for the overall customer experience, ensuring that all touchpoints with the company reflect its brand values and commitment to excellence. 

• Maximize the cost-efficient and value-added impact of Broker Partners  

• Ensure retail and merchandising excellence  

• Act as the voice of customers for both their business and sustainability needs  

Customer Insights and Analytics: 

• Utilize data and analytics to gain insights into consumer behavior, market & customer trends. 

• Leverage customer insights to drive strategic decision-making with pricing, promotions, portfolio strategies and product innovation. 

Performance Metrics and Continuous Improvement: 

• Manage P&L impact of organizational decisions with a focus on delivering financial targets 

• Develop and implement detailed annual sales plans with the sales and marketing teams 

• Set clear objectives and KPIs for the sales team to achieve budgeted sales, profitable growth as well as distribution goals 

• Drive continuous improvement efforts & transformation initiatives based on customer feedback and performance metrics, ensure the company remains responsive to evolving customer needs. 

Leadership & Collaboration: 

• Attract, develop, engage and retain a high performing sales team 

• Drive organizational evolution of sales team and tools to meet high growth objectives  

• Build & maintain trust and long-term strategic relationships with customers and other stakeholders 

• Collaborate with Marketing, HR, Finance, R&D and Supply Chain teams to ensure alignment of decisions and operational excellence in execution 

Innovation and Growth Opportunities: 

• Identify opportunities for innovation, transformation and growth through the development of joint business plans, new products, activation ideas, and customer engagement strategies. 

• Stay on top of industry trends and market dynamics to capitalize on emerging opportunities. 

 

Key Performance Indicators (KPI): 

• Net sales and volume growth 

• Sales margin 

• Forecast accura