Senior Director, Programmatic Strategy

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

As a company uniquely positioned to educate, entertain, and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity, and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests, and the communities in which we live. We strive to foster a diverse, equitable, and inclusive culture where our employees feel supported, embraced, and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

The Senior Director, Programmatic Strategy will report to the VP, Programmatic Strategy, owning strategy development, partnership relationship management, and business analysis for Programmatic monetization on live sports. You will also assist the Business Development team on analysis and subject matter expertise for smart TV & OTT device platforms agreements and performance.

As CTV transforms to a performance media vehicle and NBCUniversal’s advertising sales business shifts toward more automated, data-driven ways of transacting with strategic first-party audiences at its core, the opportunity to launch and scale partnerships and monetization with live sports and device partnerships is accelerating.

You will represent priorities future proofing NBCUniversal’s advertising business while maintaining distribution agreements with streaming device platforms, working closely with stakeholders across the entire Ad Sales division.

Responsibilities

• Lead the strategy and business plan for programmatic across live events (including live sports)
• Cross-functional stakeholder alignment for Programmatic live events across Product, Operations, Planning, Marketing, Sales and other relevant teams.
• Analyze programmatic performance with our DSP and SSP partners on live events.
• Set prioritization for the programmatic product roadmap to support high volume live events.
• Day-to-day contact for platform partners for both internal and external stakeholders, managing communication around performance, possible troubleshooting, and/or progress of new initiatives
• Assist in structuring partnership frameworks and deal terms alongside internal Business Development leads inclusive of revenue and product development goals.
• Manage onboarding and commercialization process of new distribution partnerships and integrations across CTV, desktop and/or mobile
• Cultivate strong relationships within the organization to identify, initiate and lead growth strategy initiatives and project manage each stage of partnership evolution.
• Clearly communicate partnership status updates to executive leadership.
• Ensure partners adhere to contractual requirements and uniformity within NBCU’s programmatic technology offering.
• Stay abreast to new developments within the broader media and advertising technology industry and within NBCUniversal’s ad tech ecosystem. 

Qualifications

• Bachelor’s degree or equivalent experience.
• 8+ years’ experience directly working in retail media, programmatic, or advanced advertising at a leading corporation, agency, technology platform and/or management consulting firm.
• Strong PowerPoint skills and proven proficiency summarizing information/analyses into coherent and concise slides.
• Proven quantitative analytical abilities, including Excel modeling skills.
• Excellent written, verbal, and interpersonal communication skills with the ability to present results of complex analyses clearly.
• Excellent organizational, time and people management skills.
• Must possess a passion for media and strong intellectual curiosity.

Desired Characteristics:

• Demonstrable business acumen with a foundational understanding of advertising sales, data clean room workflows, and the programmatic advertising marketplace.
• Proven communicator with the ability to simpli