B2B Marketing Manager

About the Job

As the B2B Marketing Manager, you will be responsible for implementing marketing strategies that translate into qualified pipeline and closed revenue. Reporting to the Director of Marketing, you'll join a company team of rockstars who think big yet are grounded in results. The ideal candidate is someone who possesses a combination of strategic thinking, a drive to get it done, analytical skills, a strong understanding of the B2B landscape, and has 5-plus years of relevant content creation experience, including video, graphic design, social media, and email marketing. An understanding of the law enforcement industry is preferred but not required. Ability to travel up to 20% for events and content captures; must be comfortable directing. PR experience a plus. Must have Pardot/Marketing Cloud

You are:

• A marketer at heart, a self-motivated, persistent hard worker who embodies the highest standards of the profession.
• A confident, outgoing, approachable champion who is able to bond and establish rapport quickly.
• A quick learning, adaptable self-starter who can take initiative and run with it.
• A positive, supportive team player who embraces humor and enjoys eureka moments.
• A detail oriented, organized professional, who is expert at meeting deadlines, reconciling budgets, and keeping projects on track.
• A stable, emotionally mature individual who can move through potential rejection with ease and grace.

Requirements

Duties will include but are not limited to:

• Must have Pardot/Marketing Cloud (Salesforce) marketing automation journey creation, campaign execution, reporting, optimizing
• Lead Email Marketing in Pardot – build creative templates, source, and manage lists, automation, and reporting
• Partner with Sales to optimize Salesforce for trigger-based communications via marketing automation (Pardot)
• Assist with trade show execution, plan and execute pre, during and post-show communications (email and social media). Track all events via KPI scorecard
• Social media content calendar, post creation, scheduling, and optimization
• Manage SWAG, identify vendors and premiums, manage budget, inventory, and fulfillment to support inside, outside, and event needs
• Design and also work with outside designers to create high quality digital and print marketing collateral for internal and external channels
• Assist in the creation of internal and external promotional pieces
• Ensure all marketing collateral is up to date and all access portals are current
• Execute website updates (Big Commerce), both graphic and content
• Manage and reconcile budget
• Manage and update project management tool

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance