Director Large Agency & Political, Advertising

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We’re dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we’re able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out www.effectv.com.

Job Summary

This role is responsible for providing direction and leadership for the Large Agency / Holding Company and Political Sales Development department. In this capacity one develops and influences Marketing plans, sales and collateral to be presented in partnership by Advertising Sales teams in order to maximize advertising revenue. This leader will help build compelling narratives and advertising solutions to enhance and maximize advertising campaigns. The Director works with Advertising Sales to target audiences and increase advertising spending to contribute to Advertising Sales team's bottom line. In this role, one influences and integrates business strategy, leads project groups as well as the department's lower-level management, professionals. In addition, builds data driven narratives that cut through the noise. We seek a people leader who can influence, inspire and motivate a team to be proactive and curious. This candidate is a storyteller who coordinates and works with cross functional teams to build lasting compelling advertising campaigns for our Large HoldCo agencies and Political clients.

Job Description

Core Responsibilities

• Motivate, inspire and lead a team of curious and seasoned individuals.
• Acts as a thought leader to exemplify interesting and engaging industry insights.
• Can do attitude and someone who rolls up their sleeves to get the task done.
• Work cross functionally with other departments across Effectv and Comcast Advertising.
• Pitching to clients, agencies and there will be some travel involved.
• Assists in the creation of integrated sales and marketing programs.
• Develops marketing campaign strategies in conjunction with related departments. Identifies new and current markets with the greatest sales revenue potential and develops and implements sales marketing programs that serve these customers. Customizes solutions to include content creation, consumer sweepstakes and on-air enhancements.
• Creates advertising options to implore new and continued Advertising Sales spending.
• Assists in creating marketplace sales strategy for key properties.
• Partners with the Sales force with materials on intended message, collateral and products/pricing information of campaigns.
• Works extensively with Account Executives as well as Advertising Sales management to pursue and close most difficult and strategic accounts.
• Evaluates performance of integrated Sales and Marketing programs against desired outcomes.
• Mentors, develops and directs staff including lower-level management, professionals . Leads and directs groups, providing expertise in the area of Marketing Solutions.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other