Director of Product Management, Programmatic Display Advertising

Company Introduction

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce.

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.

 

About the Team

Growth Marketing (GM) organization is responsible for enabling all things related to sustainable and efficient marketing traffic, conversion, retention, and growth at Coupang. We are one of the largest performance advertisers in the World and have invested in a full funnel marketing tech stack powered through 9+ platforms across areas. Growth Product is the product management arm of Growth Marketing and is supported by dedicated Growth Engineering, Data Science and Analytics team with in the larger GM org.

 

Role Overview

Coupang leverages Display and paid social ads to drive customers to across the intent funnel. This role will own optimization across Audience, Creative and Bidding in Display advertising. This role will require building automation of operational campaign management tooling across key publishers like Meta, Google, Criteo and more. The right candidate will possess a strong product management background, will have demonstrated experience leading medium to large products and projects, will have rich background in display advertising, and will have a well-rounded background partnering with business, engineering, and ML teams. You must be able to thrive and succeed in an entrepreneurial environment, and not be hindered by ambiguity or competing priorities. This means you are hands-on and not only able to develop and drive high-level strategic initiatives, but can also roll up your sleeves, dig in and get the job done.

 

Qualifications

• Bachelor's degree in Computer Science, Engineering, Business, Management, Marketing and Information Services or related quantitative fields
• 7+ years of product management or program management experience in Ad Tech industry with 3+ year experience in end-to-end product delivery
• Deep understanding of Meta/Google ad ecosystem and relevant optimization across audiences segment, creative, and bidding
• Strong understanding of Programmatic ecosystem, Exchanges, cross-device and cross-channel targeting, cookies, privacy concerns and SKADnetwork is required
• Architectural understanding of how monetization platforms can be built and adopted to a market based on the traffic eco-system 
• Exposure to Multi-channel attribution, Incremental sales lift
• Ability to lead, influence, communicate and work across organization
• Domain expertise in marketing channels like Display and Paid Social advertising with prior experience in leveraging marketing APIs to manage and optimize campaigns at scale,
• Exposure to data science, machine learning models, optimization and monetization is a plus

 

Recruitment Process and Others

1. Recruitment Process: Application Review - Phone Interview - Onsite Interview - Offer
2. (The recruitment process may be different depending on the job and may be changed due to scheduling and circumstances.)
3. Others:
4. This job post may be closed early if all openings are filled.
5. b. If there is any false information in the application, the offer may be cancelled.
6. c. Veteran status or disability will not result in any disadvantages in the recruitment process.
7. d. Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Privacy Notice

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below.
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