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Brand & Content Marketing Manager

Cleo AI Ltd
Los Angeles, United StatesRemotefull_timeVerifiedPosted 13 Jun 2023
💰 $150,000/yr($120,000/yr – $150,000/yr)

About the role

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

If there’s anything we can do to accommodate your specific situation, please let us know.

About Cleo

Most people come to Cleo to do work that matters. Every day, we empower people to build a life beyond their next paycheck, building a beloved AI that enables you to forge your own path toward financial well-being.

Backed by some of the most well-known investors in tech, we’ve reached over 5 million users and plan to double that number each year... which is where you come in.

We’re looking for an experienced Brand & Content Marketing Manager to join our team. You’ll be tasked with creating brand awareness and consideration in tight collaboration with stakeholders across the business. You’re the kind of person who knows that the best branding tells a story. We are a very data driven organization, so showing impact across produced content will be a key success measure. 

As our Brand & Content Marketing Manager you are responsible for developing the brand and content strategy for long-term impact, overseeing the entire content lifecycle, from ideation through creation and distribution. The emphasis of this role will be on managing a scrappy team of content creators and there will be a strong focus on Social Media and short-form video content. You'll also create engaging blog posts, craft informative emails and oversee our social media presence, create ads, landing pages, thought leadership articles and design creative campaigns.

What you’ll be doing:

  • Build brand marketing programs that scale across marketing channels with an emphasis on digital content and video
  • Build data driven content strategies and measure effectiveness based on user acquisition and company revenue goals.
  • Oversee the creation and review of creative and content assets; evaluating for alignment to brand strategy, voice/tone and guidelines
  • Have ownership of our social channels and be a key stakeholder in the overhaul of our website and email marketing efforts. 
  • Partner with Product teams to incorporate product related content/value propositions across our content pillars and establish an editorial calendar that supports the business and is aligned with product launches. 
  • Oversee the ideation, production, and management of compelling and high-quality content across various platforms including blogs, social media, emails, and videos.

About you

  • Minimum 5 years of experience in content creation and management, preferably in a leadership role.
  • Past experience managing multiple social media channels is a requirement
  • Proven experience producing content for different platforms and measuring its impact.
  • Strong knowledge of content marketing strategy and social media platforms.
  • Fluency in social media metrics and other marketing measurement tactics 
  • Proficient in content management systems (CMS), SEO principles, and web analytics tools.
  • Excellent leadership, communication, and team management skills.
  • Exceptional writing, editing, and storytelling skills.
  • Strong project management skills with the ability to juggle multiple projects while meeting stringent deadlines.

What do you get for all your hard work?

  • A competitive compensation package (base + equity) with reviews every 6 months. You can view our public progression framework and salary bandings here: https://cleo-ai.progressionapp.com/ - The salary for this position is between $120k - $150k p.a, depending on experience.
  • Work at one of the fastest-growing tech startups, backed by top VC firms, Sofina, Balderton & EQT Ventures
  • A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
  • Flexibility: We work to live, we don’t live to work. Cleo works with everyone on our team to ensure that they have the balance they need to reach their full potential.
  • Work where you work best. We’re a globally distributed team. Our US team works fully remotely, but we host virtual socials and an annual company offsite with all expenses paid.
  • Other benefits;