Sr. Manager, Global Digital Demand Generation

At Bloom Energy, our vision for a world powered by clean, reliable, and affordable energy is more than just a dream—we’re making it reality. 

For over two decades, we’ve been at the forefront of the global energy transition, pioneering solutions that empower critical industries to thrive in a rapidly digitizing, energy-intensive world. From revolutionizing power for AI-driven data centers to ensuring resilience for hospitals, electric grids, manufacturing facilities, and utilities, our solid oxide fuel cell (SOFC) and solid oxide electrolyzer (SOC) technologies are redefining what’s possible by delivering energy abundance for all. With more than 30,000 fuel cell modules deployed worldwide, we are the trusted partner for Fortune 100 companies and innovators alike. Our cutting-edge solutions enable unparalleled “time-to-power” capabilities, reliability, and sustainability, ensuring our customers remain ahead in a world where soaring energy demand and intensifying energy scarcity are rapidly becoming the new norm. 

At Bloom, we thrive on collaboration, bold thinking, and relentless innovation. We believe that, together, we can create a brighter, more sustainable future while tackling the most pressing challenges of the 21st century.   

Position Overview 

Interested in joining a top notch Marketing team? We are looking for an A-player who loves a fast paced, high performing environment and thrives on results. As the Sr. Manager, Digital Marketing, you will lead and optimize Bloom's digital marketing strategy. This key role will focus on developing strategies, driving execution, and scaling a high-performing team to drive demand generation and revenue growth through digital channels. You will work cross-functionally with sales, marketing, and operations teams to ensure alignment and deliver measurable results, while fostering innovation and operational excellence. 

What you’ll do  

• Develop and execute digital acquisition and revenue marketing strategies to drive customer acquisition, engagement, and conversions across SEM, SEO, social, Affiliate marketing, display, email, and ABM. 

• Optimize full-funnel digital campaigns to generate high-quality leads, maximize ROI, and drive pipeline and revenue growth. 

• Collaborate with sales, product marketing, and operations teams to ensure alignment and optimize the buyer journey across digital touchpoints. 

• Leverage data and analytics to define KPIs, track performance, and optimize marketing strategies for efficiency and impact. 

• Oversee the digital media budget, ensuring effective allocation and execution across channels to meet revenue goals and maximize spend efficiency. 

• Architect and execute high-velocity digital demand generation programs to deliver sales-ready leads, ensuring every prospect interaction is data-enriched and primed for immediate engagement. 

• Lead and evolve industry-specific campaigns and integrated campaigns, adopting tailored GTM strategies and content for high-opportunity sectors 

• Build web experiences that tell our stories, nurture our audience and convert at a high level. 

• Conduct A/B testing, audience segmentation, and other optimization techniques to improve ad and landing page performance and overall campaign results. 

• Analyze campaign performance regularly, using data to optimize and refine future campaigns. 

• Ensure consistent messaging across