Global Brand Communications Specialist

Main tasks and responsibilities 

• Global multi-channel, multi-touchpoint brand communication development; 

• Campaign development for both a B2B and B2B2C audience – from brief to full delivery; in line with defined strategies aligned with category teams;

• Global and local stakeholder management and alignment according to approval processes (medical, regulatory and legal) Ensuring messages are consistent within all B2B(2c) touchpoints: sales, in-store, print, digital etc. 

• Building an effective and strong relationship with our lead creative partner and other vendors; overlooking content development and production;

• Ensuring projects/campaigns are delivered on time, in full, and within agreed budgets;

• Developing a deep understanding of customer behaviours and needs by thorough research;

• Communicating solutions and recommendations clearly and persuasively within team and to global & local stakeholders;

• Promoting and embedding best practices of our communication channels into the way of working of our teams.

Communication

Internal Stakeholder

• Head of Brand Communications (manager)
• Head of Category
• Sales Enablement Manager
• Global Brand Experience team  
• Chief Marketing Officer
• Global Marketing Team
• Country Marketing Managers

External Stakeholders

• Marketing Agencies 
• Industry relations
• Key Customers 

Key Competences

• Track record of touchpoint based, multi-channel campaign development 
• Agility and the ability to manage multiple projects and asset production at the same time;
• Good presentation skills; comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
• Solid communication and interpersonal skills
• Ability to work closely with commercial, creative and management teams on both global and local levels to execute key marketing programs
• Excellent communication & management skills
• Deep understanding of a commercially driven organization
• Adaptability and willingness to work with a variety of global and local stakeholders across the organization 
• Good project management and reporting skills

Position Requirements 
 

Professional Credentials
Bachelor degree/qualification.

Work Experience

• Experience in a global to local work environment
• Knowledge of B2B or B2B2C product communication development for different channels: print, digital, sales, in-store
• Extensive marketing communications experience in a global to local corporate environment
• Experience in content and asset production

Skills & Capabilities
Good understanding of MS Office

Language
English – excellent, both written and verbal

 

• Global multi-channel, multi-touchpoint brand communication development; 

• Campaign development for both a B2B and B2B2C audience – from brief to full delivery; in line with defined strategies aligned with category teams;

• Global and local stakeholder management and alignment according to approval processes (medical, regulatory and legal) Ensuring messages are consistent within all B2B(2c) touchpoints: sales, in-store, print, digital etc. 

• Building an effective