Cancer continues to be a core area of intensive focus at GSK, and while much progress has been made in the past few years, more can be done to redefine expectations in cancer care. 

As we look to redefine expectations in cancer care, we need experienced, entrepreneurial-minded individuals to help on this journey.   Being part of Oncology at GSK is being part of something special. The focus of the organization couldn’t be clearer – we are fueled by a personal passion to give our customers and our patients MORE.  More of ourselves, more to fight for, and more moments that matter! Are you an experienced marketer looking to be part of an innovative, dynamic, and growing organization?  GSK’s US Oncology ZEJULA brand Team is looking for a Director, HCP Marketing, Zejula.

Director, HCP Marketing Zejula leads the HCP marketing strategy and brand activation to ensure successful launch and deliver on the brand aspiration. Role directs all HCP marketing related activities in decision-making and other supporting areas related to product management, advertising and promotion. Role initiates, develops and assists with opportunities for the company expansion and products, market shares, and ranks.

Strong Preference for the Director to be based out of Philadelphia (FMC).

This role will provide YOU the opportunity to lead key activities to progress YOUR career.  These responsibilities include some of the following:

• Partner with insights and analytics team to ensure deep understanding of the Advanced Ovarian Cancer and determine HCP operational/launch plan.
• Develop short and long-term marketing plans and budget in line with global marketing strategies
• Promote strategic framework to develop innovative business initiatives and practices and to explore and realize business opportunities
• Deliver and execute strategic plans to achieve performance goals and objectives utilizing key performance indicators (KPIs) as appropriate to meet business needs and improve performance
• Build strong network across global brand team to facilitate partnership through the product launch and lifecycle milestones 
• Manage and control the marketing and promotional expenditure within the agreed product budgets to ensure to support medical representative resources
• Develop, utilize and apply techniques appropriate to marketing decision-making through marketing research, marketing intelligence and company information systems
• Build strong partnerships with the external agencies involved in developing and deploying marketing campaigns
• Ensure adherence to GSK International Code of Pharmaceutical Marketing while guaranteeing that codes are implemented appropriately

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s degree
• 5 plus years of pharmaceutical/biotech marketing experience, including 1 year plus of US Marketing
• Experience in Oncology/Hematology product commercialization
• Leadership experience
• Ability to travel up to 25% of the time, including some weekends

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Marketing experiences should result in a demonstration of the following:
  • A comprehensive understanding of advanced marketing concepts including market analysis, consumer behavior, branding, positioning, and strategic planning
  • Proficiency in utilizing a wide range of marketing tools and techniques such as advanced digital marketing platforms, analytics tools, automation software, and CRM systems.

• Master’s degree in Business Administration (MBA)
• Excellent communication and presentation skills
• Demonstrated ability to work effectively across a matrix environment and navigate without formal authority to deliver on business results
• Demonstrated ability to influence senior leadership and confidently defend informed recommendations
• Ability to lead through change and inspire agility/flexibility amongst team
• Strong verbal and written communication/presentation skills
• Product launch experience

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Please visit  GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma comp