Global Marketing Director, General Medicine – Bone Health Brand Lead

Career Category

Job Description

Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Global Marketing Director, General Medicine – Bone Health Brand Lead

What you will do

Let’s do this. Let’s change the world. In this vital role, you will shape the commercial future of EVENITY and help ensure the success of one of Amgen’s key assets.

The Director of Global Marketing, General Medicine – EVENITY Brand Lead is responsible for developing commercial strategies, driving decision implementation, and maximizing growth for EVENITY. This role also includes coordinating key initiatives within the Bone therapeutic area and supporting the seamless integration of global-to-local strategies to ensure the brand’s success across markets and regions.

The Director, Global Marketing – EVENITY Brand Lead, plays a critical role within the Global Marketing organization, driving innovation and growth for one of the key assets in the Bone therapeutic area. This position is instrumental in shaping and driving global strategies that unlock the full potential of EVENITY—a product with the power to significantly improve patient outcomes in osteoporosis. The role also provides strategic leadership across emerging opportunities within the Bone space, contributing to one of the most impactful and scientifically advanced areas of the General Medicine portfolio.

The Director of Global Marketing will actively contribute as a core member of the EVENITY Integrated Brand Team (IBT) and Brand Working Group (BWG), partnering closely with in-market cross-functional leads. This role will support insight generation, strategy development, and global and local brand planning to advance the continued success of EVENITY and broader Bone priorities.

This role requires cross-functional collaboration with teams including global cross-functional teams, the IBT, General Medicine GMLs, in-market teams, TAG (Therapeutic Area Governance), GCO (Global Commercial Operations) leaders, PTs (Product Teams), and General Medicine Strategy Teams. The Director will play a key role in driving growth, shaping strategic priorities, and ensuring effective delivery.

This is a highly visible role in the organization, and requires executive presence, integration, communication, and problem-solving capabilities.

The areas of responsibility for this role include:

• Lead the development of clear and differentiated marketing strategies and actionable plans to support EVENITY’s success.

• Challenge cross-matrix stakeholders to find opportunities and address challenges for EVENITY.

• Critically evaluate competitor data and advancements to assess market threats, differentiation opportunities, and potential use cases.

• Collaborate with Global Commercial Excellence Leads (GCELs), Medical Affairs, and Commercial Insights Leads to gather deep market insights and develop a gold-standard commercial strategy to optimize the future value of EVENITY.

• Guide the Integrated Brand Team and global marketing activities, fostering global engagement with local market alignment.

• Shape high-quality marketing deliverables in alignment with Amgen’s processes and requirements, including contributions to the Global Product Strategy, brand planning, launch readiness for potential new indications, competitive insights, patient-centric initiatives, robust Target Product Profiles, forecasting, and strategies to enhance brand value and expand opportunities to impact patients.

• Develop and implement end-to-end commercial plans for EVENITY, driving activities across the IBT and regional markets.

• Commission and manage market research in collaboration with Commercial Data & Analytics (cDNA).

• Collaborate with Competitive Intelligence to monitor the evolving landscape and assess implications for Amgen’s Bone strategy.

• Partner with Forecast