Senior Product Marketing Manager

EquipmentShare is Hiring a Sr. Product Marketing Manager

EquipmentShare is searching for a Product Marketing Manager to support our Omnichannel Experience team as the department continues to grow.  This new team member may be based anywhere in the United States and offers a remote/hybrid work option, but must be able to meet with management in person at least quarterly.  

The Product Marketing Manager will be responsible for the go-to-market (GTM) strategy and execution for EquipmentShare’s T3 technology. This role will be a strategic partner to senior leadership, working directly with business, Sales, and Product leaders to launch and grow T3 products and services. The ideal candidate will be able to clearly create and articulate the value proposition of our technical offerings for both internal educational and external marketing purposes. In this capacity, the Product Marketing Manager will help define product strategy, develop compelling value propositions across offerings, co-create thought leadership, and own customer engagement and education in order to grow product adoption and revenue .

Primary Responsibilities for a Product Marketing Manager:

• Lead the creation of product marketing collateral for each supported product including product positioning, competitive landscape evaluation, market trends analyses, thought leadership, and customer segmentation
• Create the cross-functional GTM strategy and process for each supported line of business, including coordination and ownership of internal education, sales enablement, demand generation, and project management of associated activities
• Proactively identify needs for ongoing product marketing initiatives for new and current T3 products and services, working with cross-functional partners to meet key product adoption goals and continuously improve product-market fit
• Design and execute the process to proactively incorporate customer and sales feedback on product marketing collateral and positioning to continuously improve both advocacy for and adoption of products 
• Cultivate deep expertise about our industry, customers, offerings, and the competitive landscape Qualifications 

Why We’re a Better Place to Work

• Competitive salary
• Medical, Dental, Vision and life insurance benefits
• 401(k) plus match
• Unlimited paid time off 
• Stocked breakroom and full kitchen - breakfast and lunch provided daily by our chef and his team at Corporate HQ 
• Corporate gym and/or gym stipends
• Volunteering and local charity initiatives that help you nurture and grow the communities you call home 
• Opportunities for career and professional development with conferences, events, seminars, continued education 

About You 

Our mission to change an entire industry is not easily achieved, so we only hire people who are inspired by the goal and up for the challenge. In turn, our employees have every opportunity to grow with us, achieve personal and professional success and enjoy making a tangible difference in an industry that’s long been resistant to change. 

Skills & Qualifications for a Program Manager

Minimum Qualifications: 

• 7+ years of product marketing or strategy experience with enterprise services or software products 
• Ability to quickly develop a comprehensive understanding of and perspective on new concepts and products, inclusive of both high-level strategy and tactical go-to-market details
• Expert ability, interest, and experience distilling complex topics for cross-functional and senior leadership audiences into persuasive narratives in the form of both written documents and presentations
• Strong collaboration, detail orientation, project management, and market research skills

Preferred Qualifications:

• Experience in the Construction or Fleet Management Industry
• Experience working in a SaaS environment

About EquipmentShare

EquipmentShare is dedicated to creating a connected jobsite for the modern contractor. We deliver user-friendly technology solutions that help contractors maximize their equipment uptime, reduce risk exposure and increase productivity. EquipmentShare’s product offerings include an improved equipment rental experience, fleet tracking and asset management software, hardware security solutions and predictive service and maintenance applications.

EquipmentShare is the fastest-growing, independently owned construction equipment rental company in the country. We serve dozens of markets across the U.S. and are on track to create a national footprint in every major ma