Senior Writer, Store Experience Design

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Description:

Reporting to the Core Creative Manager for Experience Design, the Sr. Writer will lead the writing for various projects and initiatives within the Store Experience Design team. Projects may include interior and exterior environmental design, in-store signage and marketing communications, including seasonal, promotions, sales events, new product launches, digital screen content and customer takeaways. 

This individual must have top-notch writing and editing skills, including a strong knowledge of proper punctuation, spelling, and grammar. This person will have the ability to lead and generate ideas and themes, write concise descriptions of concepts, participate in aligning the customer journey with experiential design and write while taking direction from Creative Directors and business partners across departments.

The candidate will demonstrate strategic and creative problem-solving skills with a deep understanding of copy to develop compelling ideas that are on-brand and meet business objectives. This person will collaborate with other writers and designers to deliver on the project brief, expectations, and deliverables. Additionally, they should have the ability to influence creative concepts and provide creative input. Strong communication and presentation skills are essential, along with the ability to sell creative ideas. A strong portfolio showing relevant work experience is required.

Responsibilities include but are not limited to:

• Lead and generate innovative creative writing ideas and solutions that deliver on and adhere to the brand vision and standards.
• Bring big ideas and creative to life across a wide range of unique projects through innovation and collaboration with internal stakeholders.
• Develop and maintain trusted partnerships with peers, internal business teams and external agencies.
• Apply deep and demonstrated experience in writing for a broad range of deliverables which may include in-store signage and marketing communications such as seasonal, sales events, promotions, new product launches, digital screen content and customer takeaways. 
• Successfully use skills and knowledge to create compelling campaign narratives, verbal concept directions, manifestos, and ideas that are on-brand, and meet or exceed business objectives.
• Partner with other senior writers on key brand initiatives and peer-review work for accuracy and consistency.
• Advise external agencies on adherence to copy guidelines, offering suggestions to streamline work for a consistent customer experience.
• Work in lockstep with senior designers/Associate Creative Directors, collaborating from concept to completion on tight timelines.
• Present work to internal peers, marketing and creative team leaders, confidently speaking to messaging structures and concepts.
• Proactively translate feedback into detailed, actionable copy edits while still delivering on the project brief and upholding enterprise brand tenets.

Required Qualifications:

• Minimum 5 years of working as a writer with an additional 2 years of experience in a senior writer position at a creative design firm, agency and/or corporate environment.
• Proven track record as a senior writer with a portfolio filled with examples of how your contributions assisted in the development of breakthrough creative.
• Top-notch writing and editing skills, including knowledge of proper punctuation, spelling, and grammar.
• Ability to generate and support creative copy concepts and executions that deliver and adhere to the brand vision, brand standards and all copy style guides while advocating for and ensuring consistency across all work.
• Ability to understand a creative brief, think strategically and translate marketing insights into clear, conversational, caring and encouraging messaging for customers.
• Ability to pitch strong creative ideas to internal business partners and creative team leaders.
• Knowledge of retail and environmental design and competitive landscape.
• Demonstrate a passion for strategic and creative problem solving paired with a deep understanding of design.
• Experience working in a fast-paced environment and manage multiple projects simultaneously