Global Marketing and Event Leader

FORTNA partners with the world’s leading brands to transform omnichannel and parcel distribution operations. Known world-wide for enabling companies to keep pace with digital disruption and growth objectives, we design and deliver solutions, powered by intelligent software, to optimize fast, accurate and cost-effective order fulfillment and last mile delivery. Our people, innovative approach and proprietary algorithms and tools ensure optimal operations design and material and information flow. We deliver exceptional value every day to our customers with comprehensive services and products including network strategy, distribution center operational design and implementation, material handling automated equipment, robotics and a comprehensive suite of lifecycle services.

At FORTNA, we believe in fostering a workplace that isn't just a job but a movement – a collective effort to redefine success and transform challenges into opportunities. "Join the Movement" encapsulates our commitment to a workplace culture that thrives on collaboration, celebrates diversity, and empowers every individual to contribute to something greater than themselves. Our Team. Our Passion. Our Approach. 

POSITION SUMMARY: This role is responsible for building and delivering an events strategy for Fortna and lead Fortna's commitment to the Client experience. Inclusive of event development, production, promotion, follow up, lead generation, messaging and digital campaigns. In addition, this role owns Fortna’s social media channels ��� messaging, imaging, focused funded campaigns, etc. The primary purpose of this role is to track all marketing materials and activities, monitor social media and awards, manage the company website, and conduct basic competitive research, and manage all trade shows.

PRIMARY RESPONSIBILITIES INCLUDE:

• Build and deliver an events strategy focused on the full funnel, including lead generation and retention.
• Design, build, launch and manage a formal show site program in which Fortna can host prospective Clients at existing Client sites to learn more about their experience.
• Identify events and trade shows for exposure to strategic accounts.
• Identify show site Clients, draft show site agreements, plan Client visits around specific aspects of the host Client's operations and all the logistics required.
• Collaborate with our sales & marketing team for creative development of event initiatives, including branding, agenda, design, booth experience and event execution.
• Responsible for administering Fortna's Client Loyalty surveying program to assess Client sentiment and share with the Fortna ELT and select stakeholders.
• Report on event performance and ROI.
• Ensure the right internal stakeholders are on-site at events.
• Negotiate and help manage external partners/vendors for multiple events.
• Develop and utilize planning tools, i.e., budget tracking, project timeline, production schedules, event specs etc.
• Create event communications and promotion on social platforms.
• Maximize Fortna exposure by posting to website, social media, PR sites, company intranet, etc.
• Track and report on all marketing activities and deliverables – weekly, quarterly, annually.
• Update, revise and create social media platforms.
• Manage other website administration and website projects.
• Handle/Lead Search Engine Optimization, reporting and analytics.
• Track and report all media mentions.
• Track awards given by the media and others.
• Manage communications around awards won.
• Ongoing updating of competitive analysis database and reports including research, data gathering, tracking, and analysis.
• Analyze data to update industry news, acquisitions and win loss evaluations.
• Other marketing & events projects as necessary.

REQUIRED QUALIFICATIONS:

• Bachelor’s degree in Marketing or Communications
• Minimum of ten (10) years of Business-to-Business marketing experience, including experience in event management and website management
• Understanding of the business executive audience
• Excellent verbal and written communication skills, including editing and proofing
• Intermediate knowledge Word, Excel, PowerPoint
• High level of self-motivation
• Ability to work independently, multi-task and work cross functionally
• Exceptional project management and time management skills
• Demonstrated ability to manage multiple projects within deadlines
• Demonstrated ability to effectively prioritize
• Strong interpersonal, organizational, time management and problem-solving skills
• Ability to travel – approximately 25% of time primarily domestic