Ice Cream US Consumer Insights Associate Manager

Looking for Your Dream Job?

Join Our Ice Cream Team!

Job Title: Ice Cream US Consumer Insights Associate Manager

Location: Englewood Cliffs, NJ

Terms & Conditions: Full time, International assignment is not available for this role and relocation for local and international candidates is not provided

ABOUT THE MAGNUM ICE CREAM COMPANY:

The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers.​ Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it.​  

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.  We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.  

We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.  

We dream big but keep things simple to act fast.​ 

If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you! 

JOB PURPOSE:

Are you a consumer and market insights professional who loves to partner with cross-functional teams to drive brand growth? In this role, you will partner with the innovation and operations teams based in the US on iconic and beloved brands such as Klondike, Popsicle and Good Humor. This role also partners closely with Analytics & Growth Consumer & Market Insights (CMI).

KEY RESPONSIBILITIES:

Partner with stakeholders to align all research projects to the priorities of the US Ice Cream team and communicate actionable insights shaping innovation, communication, and in-market activations

· Translate internal business questions into qualitative and quantitative projects, including refining the initial ask and asking the ‘right questions,’ working through potential hypotheses to leverage the right methods

· Independently lead a range of projects including qualitative, quantitative, social listening and agile AI methods, plus weaving brand equity, panel and point of sale data to paint a full

picture for insights inspiration of innovation, communication, strategy development and customer relationships

· Help develop insights to drive short- and long-term brand strategies that help achieve business goals

· Leverage analysis and understanding of growing brand equity and how it can lead to competitive growth

· Synthesize learnings on these brands to inform yearly planning cycle (jobs to be done, brand strategic plans, marketing plans)

· Support with retailer sell-ins and key meetings

· Blend relevant macro and category trends together with social trends to inspire innovation development that creates growth

· Utilize foundational category understanding such as demand moments, segmentation, Point of Sale analysis and Purchase Panel data to ensure brand plans align with current and future category opportunities

· Champion greater consumer connectivity and deep, rich insights work to inspire stronger consumer engagement through innovation and marketing activities

· Support engaging programs that bring the voice of the consumer to marketing teams

· Develop strong relationships across marketing (innovation and operations), R&D, CTI, and creative agencies in order to truly put the consumer voice at the heart of everything we do

WHAT YOU NEED TO SUCCEED:

Research Proficiency & Project Management: Proficiency in fundamental quantitative and qualitative primary research methodologies, syndicated data, social listening tools and analytic approaches. Strong skills in project management, end-to-end management of the research process. Manage external suppliers to execute research projects efficiently.

Insight Generation & Leveraging Research: Ability to leverage research and data sources to deliver actionable learnings and insights against key business objectives and questions.

Business Acumen: Demonstrate basic knowledge of CPG landscape and develop category expertise. Exhibit proficiency in identifying opportunities for growth and optimization on our brands

Transformational Storytelling: Persuasive storytelling skills and experience with weaving insights from multiple data sources into a cohesive and compelling narrative.

Leadership: You will need to l