Director of Marketing – New Luxury Hotel Opening | Greater Los Angeles Area

Property Description

Davidson Hospitality Group is a dynamic and innovative hospitality management company that is constantly seeking top talent to join its team. With its headquarters located in the heart of the hospitality industry in Atlanta, Georgia, Davidson Hospitality Group is a leader in hotel and resort management, providing comprehensive and results-driven services to a diverse portfolio of properties across the United States. As a job applicant, you can expect to work in a collaborative and supportive environment that encourages creativity, growth, and professional development. With a strong commitment to excellence in guest service, employee engagement, and financial performance, Davidson Hospitality Group offers a rewarding and fulfilling career path for individuals who are passionate about the hospitality industry. Whether you are seeking a corporate role in operations, sales and marketing, revenue management, finance, human resources, or other areas, Davidson Hospitality Group offers a wide range of career opportunities for motivated and talented individuals. Join the team at Davidson Hospitality Group and be a part of a dynamic and growing organization that is dedicated to delivering exceptional hospitality experiences.

Overview

Director of Marketing – New Luxury Hotel Opening | Greater Los Angeles Area

 

Are you a strategic, creative, and data-driven Director of Marketing ready to build the brand story for a new luxury hotel opening in the Greater Los Angeles area? This is a unique opportunity to shape the marketing vision of a flagship property that blends innovation, cultural depth, and elevated guest experiences.

 

The ideal candidate brings proven experience in independent luxury hotels, with a strong understanding of the Los Angeles market. You are a self-starter who excels in building partnerships, managing multiple agencies, and leveraging digital tools and analytics to drive awareness and revenue.

 

This is a hands-on, pre-opening leadership role for a marketing professional who thrives on collaboration, storytelling, and results.

Responsibilities

Strategic Leadership

• Develop and execute a comprehensive annual marketing plan that drives brand awareness, revenue, and market share across all business segments.
• Partner with sales, revenue management, F&B, and operations teams to align marketing strategies with hotel performance goals.
• Manage branding, digital marketing, CRM, and public relations agencies, ensuring all deliverables meet property and ownership expectations.
• Establish and maintain strong relationships with ownership, corporate leadership, and external partners.

Digital & Social Media Marketing

• Oversee all digital marketing campaigns, including paid media, SEO/SEM, and social advertising, ensuring ROI and performance metrics are achieved.
• Manage and optimize the property’s website, CRM systems, and Google Analytics to track engagement and conversions.
• Stay current with AI-driven marketing tools, emerging technologies, and evolving digital trends to ensure the hotel remains at the forefront of innovation.
• Lead social media strategy, content creation, and agency partnerships across Instagram, Facebook, LinkedIn, and other relevant platforms.

Brand Development & Partnerships

• Define and protect the hotel’s brand identity, ensuring consistent and compelling messaging across all touchpoints.
• Create partnerships within the local community, tourism boards, and global travel networks to enhance visibility and brand reputation.
• Collaborate with culinary and event teams to promote on-property activations, dining experiences, and lifestyle programming.

Public Relations & Media

• Manage PR agency relationships, ensuring proactive pitching, story development, and media visits are effectively executed.
• Oversee press materials, media itineraries, and influencer collaborations.
• Track media coverage and share regular reporting with ownership and leadership teams.

Measurement & Reporting

• Aggregate insights from internal systems and agencies to create data-driven reports that guide forward strategy.
• Monitor KPIs across channels, including website traffic, ROAS, engagement rates, audience growth, and conversion performance.

 

 

 

Qualifications

• Minimum 8+ years of experience in hotel marketing, digital marketing, or luxury brand management.
• Proven success managing multiple marketing, digital, and PR agencies.
• Strong knowledge of the Los Angeles market and key luxury lifestyle trends.
• Experien