Consumer Marketing Strategy Director - Knoxville News-Sentinel

|Current Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through OKTA|

Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com


The Consumer Marketing Strategy Director builds and leads the strategic plans to drive subscriber acquisition, increase engagement, and mitigate churn for the Knoxville News-Sentinel in Knoxville, Tennessee. The successful candidate will have a keen understanding of the market, collaborate with the news teams on marketing plans, work with various teams to execute the plan, and communicate results to the news and corporate teams.

Head of subscription sales and engagement for the Knoxville News-Sentinel

Direct reporting structure to consumer subscription and revenue team with a heavy dotted line to local GM

Must be able to work in Knoxville 60% of the time or as directed by the key manager


Base Salary: $90,000 - $110,000


Key Responsibilities:

Strategic Collaborative Planner

Responsible for driving volume and revenue by overseeing consumer sales and engagement results for the Knoxville News-Sentinel

Develop sales and engagement strategic plans including the audience roadmap to drive revenue

Work with news teams to optimize and sell against trending stories

Launch marketing programs to support newsroom initiatives that drive subscription growth including newsletters, SMS campaigns, social media platforms, and native apps

Be present on-site at key meetings

Responsible for planning, managing, and monitoring social media ads to drive subscription sales or improve engagement of existing subscribers within brand guidelines

Oversite of SEM to increase subscription sales

Ensure website and ads are functioning as expected for both print and digital subscriptions

Create and launch in-app campaigns to drive subscriptions or improve engagement

Communicate results with key stakeholders

Respond to changing trends


Understand the competitive landscape in the market and factors that are impacting growth

Adhere to all pricing strategies as defined by Local Revenue and Planning

Connect with social, search, and email teams to stay abreast of most trends and best practices

Lead and be present at local events to drive subscriptions, top-of-funnel leads and brand awareness


Work With Enterprise Team to Optimize Results:

Participate proactively in developing and maintaining standards, tools, and best practices

Work with marketing operations to ensure timely execution of sales efforts such as email communication, onsite ads, and other opportunities that drive sales and engagement

Work with the analytics team to ensure proper tracking of results and to provide explanations as needed

Maintain highlights documentation that will be needed to understand trends including YOY changes and anomalies


Education/Certification Requirements


Bachelor's Degree

5+ years of sales and marketing experience

2+ years of subscription sales experience


Experience Required

Ability to create social and onsite ads

SEO/SEM, understanding of search engine algorithms and ranking methods


Specialized Knowledge Required


Strategic marketing planner

Ability to derive actionable insights from social media metrics and marketing data

Knowledge and understanding of technology, search, new trends an