Marketing & Brand Management Specialist

In partnership with other teams, lead the strategic vision, market opportunities, pricing and profitability analysis, marketing activities, and collaborating on sales strategies for a brand, product, or service across all media, while collaborating with multi-functional teams and agency partners.

Serve as a central resource for all brand-related information and coordinate with business partners in creating and deploying brand-building programs. Educate business partners on brand-related issues and opportunities

Establish short- and long-term goals, competitive positions, and strategies for market segment

Develop and deploy programs to maximize the distribution channels to market, increase business opportunities, and increase retention of current business in the market segment

Identify segment expectations, behaviors, and attitudes and use this understanding to develop initiatives that ensure that the customer’s experience delivers on the brand

Identify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration to keep the company competitive

Identify strategies, develop plans, and lead initiatives that meet the needs of the market segment. Set direction for project teams and influence stakeholders to ensure products, services, and marketing programs meet the needs of this segment

Establish goals and set targets to measure success of programs for the market segment

Work with communication managers, identify and direct what needs to be communicated in the market segment, based on research, competitive positioning, and value propositions, and delivered through marketing plans

Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level

Job Specifications:

Typically has the following skills or abilities:

Bachelor’s degree in Business, Marketing, or related field, or equivalent experience

4+ years of experience in product or brand management

Advanced understanding of brand management concepts and building/execution techniques

Solid working knowledge of MS Office, PowerPoint, Word, and Excel

Proven ability to develop and execute marketing strategies

Ability to elevate the perception of our corporate brand and our company

Excellent project management skills and experience managing large projects

Proven track record of influencing constituents for optimal results

Excellent organization skills, detail-oriented and ability to multitask

Excellent verbal, written, and interpersonal communication skills

Flexible and able to change priorities and direction quickly and effectively

Strong analytical skills required

Ability to write and present clear and concise reports

Preferred Skills:

• Extensive experience with event strategy and building the experience
• Handling logistics
• Working with the sales team on execution
• Planning the event from start to finish

#LI-VISIONCARE

Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here. 

Salary Ranges: $63,000.00 - $108,675.00

VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, disability or protected veteran status.  We maintain a drug-free workplace and perform pre-employment substance abuse testing. 

Unincorporated LA County Residents: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, and any other similar laws.

Notice to Candidates: Fraud Alert - Fake Job Opportunity Solicitations Used to Collect Fees/Personal Information. 

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