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Sr. Marketing Manager-Enterprise
FourthRemote-US, United StatesRemotefull_timeVerifiedPosted 22 Jul 2024
About the role
Fourth is the world’s largest and fastest-growing global leader of end-to-end restaurant and hospitality management technology solutions. We pride ourselves on delivering a world-class SaaS experience for our clients by building long term partnerships starting from the first phone call. We know our recipe for success at Fourth is our amazing team... and that starts with hiring the right people!
Interested in joining our smart, fun, and talented team?
We are seeking a Sr. Marketing Manager-Enterprise to join our team at Fourth! You will be responsible for driving pipeline and bookings in our high value accounts (new logo and customers) by executing account-based strategies and tactics (1:1, 1:FEW) in partnership with sales.
Interested in joining our smart, fun, and talented team?
We are seeking a Sr. Marketing Manager-Enterprise to join our team at Fourth! You will be responsible for driving pipeline and bookings in our high value accounts (new logo and customers) by executing account-based strategies and tactics (1:1, 1:FEW) in partnership with sales.
The Role. . .
- Research, score, and identify high value target accounts and segments within our ICP
- Develop and execute (project manage) multi-channel account-based marketing and sales campaigns tailored to the needs, pain points and buying journey for each target: emails, webinars, ads, direct mail, tradeshow side events, breakfast / dinner events, etc.
- Develop custom messaging and content – taking into account the buyer’s specific challenges, goals and interests
- Research and share insights about the targets and support account-based prospecting and selling activities
- Partner with Product Marketing and Design to drive content strategy, planning and execution
- Drive maximum coordination and alignment with the sales team across your campaigns
- Track and measure the effectiveness of your ABM campaigns, account engagement and assess ROI to figure out what works, what doesn’t and optimize investments going forward
The Ideal Candidate. . .
- You have prior account-based marketing campaign experience and have demonstrated success (2+ years in ABM, 3+ years in B2B marketing)
- You have some measure of experience working with events/field marketing to strategically
- Excellent communication skills (written and verbal – even though you will have copywriter access, sometimes you may need to do the writing yourself)
- Excellent project management, analytical and budget management skills
- Experience with Salesforce (you can create reports) [if you can use Marketo, that’s a plus]
- You are analytical and data-driven
- You are commercially minded (extra credit if you’ve held a quota before)
- You thrive in collaborative, fast paced environments
- You are curious and obsessed with making things happen and have a “student” mindset when it comes to ABM and B2B marketing
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