Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others. Condé Nast Entertainment was launched in 2011 to develop film, television and premium digital video programming.

Job Description

Location:

New York, NY

Condé Nast is a global media company, home to iconic brands including Vogue, The New Yorker, GQ, Glamour, AD, Vanity Fair and Wired, among many others. The company's award-winning content reaches 84 million consumers in print, 367 million in digital and 379 million across social platforms, and generates more than 1 billion video views each month. 

The company is headquartered in London and New York, and operates in 32 markets worldwide, including China, France, Germany, India, Italy, Japan, Mexico & Latin America, Russia, Spain, Taiwan, the U.K. and the U.S., with local license partners across the globe. 

The Executive Director - Consumer Revenue (CR) will be based in NY and is accountable for driving the Architectural Digest, AD Pro, Condé Nast Traveler and GQ portfolio P&L by achieving acquisition, monetization and retention targets across subscription and membership businesses while future proofing the business.  This role takes the lead on partnering with Global Editorial Teams and Market Managing Directors to drive consumer revenue results.  Developing consumer revenue strategies and managing the implementation of tactical and strategic marketing plans, building addressable audiences, and monetizing those audiences through digital and print subscription, memberships, newsstand, commerce (working collaboratively with our Consumer Revenue Commerce org), events (with our Events teams) models. This role will create strategies that deliver not only topline but also bottom line revenue that meets Condé Nast’s profit margin objectives for AD, CNT, and GQ, globally. This role will inform market expansion opportunities across the brands in this portfolio.

 

KEY RESPONSIBILITIES AND REQUIREMENTS 

• Drive Global Consumer Revenue Portfolio P&L by achieving acquisition, monetization and retention targets across subscription and membership businesses

• Work alongside the Global Editorial Directors and Market MDs to develop strategic programming to grow consumer revenue 

• Develop strategic programming with the Global Editorial Directors and Market MDs to future proof consumer revenue across multiple revenue streams 

• Develop profitable subscription and membership campaigns with the goal of expanding high value audiences, driving new ways of engagement for CN, and delivering incremental revenue opportunities globally

• Develop pilot programs for new initiatives and drive the subsequent roll-out in partnership with the GTM teams.

• Partner with the Consumer Revenue Commerce and Global Events teams to integrate commerce and events opportunities into subscription and membership programming.

• Lead the relationship with Product and Data to drive a shared strategic roadmap and advance our strategic projects across the brands

• Deliver global pricing strategies across all brands in collaboration with our Head of Consumer Revenue Analytics. Partner with GTM teams to ensure appropriate a/b testing is in place to ensure desired results and to share direct-to-consumer best practices across markets and the broader brand portfolio

• Own strategy, in partnership with cross-functional teams, to evolve global audiences from unknown to known  

• Leverage Brand/Event team-led tentpole events, driving and executing consumer revenue from a global events calendar

• Partner with the Martech, Product and Data teams to develop strategies for new programming that capitalizes on new capabilities and build a roadmap for consumer revenue innovation

• Partner with Global Research organization to establish a research agenda 

• Drive the creative brief for global marketing programs/campaigns to ensure a global concept, in partnership with the Brand team. 

• Update business with market trends, developments and learnings

• Identify new consumer revenue streams that deliver on audience needs and align with brand values

• Development of innovation and testing agendas to inform the rollout of optimized and net new monetizable consumer products and experiences

• Motivate and inspire a global team of markets to bring new consumer-centric ideas forwa