Senior Manager, B2B Strategic Analytics

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

 

The Opportunity

The Growth Marketing & Insights (GMI) organization has a dual charter of providing objective customer research, analysis, and marketing effectiveness measurement while advancing the use of Adobe Marketing Cloud technologies to enable and track customer experiences across surfaces.

Within GMI, the Marketing, Planning and Analytics team was established to focus on developing deep media and customer insights to support integrated marketing planning across channels. The group closely partners with Global and Field Marketing, Finance, Go-to-market, business unit leaders and other corporate functions to provide guidance on business objectives.

The team is looking for a Senior Manager, B2B Marketing Planning to lead the development of planning processes and drive strategic insights for our business partners. Knowledge of financial planning, enterprise marketing and sales motions, marketing mix models and the ability to connect marketing results to financial metrics are important. We are looking to build a comprehensive framework that considers marketing’s impact at various stages of the sales funnel in order to optimize media investment and drive incremental returns.

What you'll Do

You will lead a small global team to help guide the marketing perspective on what the right levels of investment are to drive marketing performance indicators in line with finance goals. You will partner with all marketing execution teams in various regions to build detailed plans. Understanding the role that each marketing channel plays, and their independent efficiency curves are key to a robust plan. Aligning marketing plans and objectives with expectations from finance, go-to-market and regional teams are key to the success of this position.

What you need to succeed

• A minimum of 10 years of industry experience in marketing analytics with a proven track record of driving business impact.
• 5+ years of marketing and/or finance experience in an enterprise sales environment.
• Strong understanding of B2B analytics and measurement.
• Experience with media mix models and underlying methodologies.
• Ability to dig deep into finance systems to understand historical spend trends which will inform future investment needs. Partnering with marketing execution teams to track key KPI's and map them to performance against funnel metrics.
• A passion for solving problems and taking on new challenges.
• Track record of leading change and implementing initiatives.
• Strong interpersonal skills and the ability to work both independently and part of a geographically team with varied strengths and building collaborative relationships.

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $107,800 -- $240,900 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.