Digital Marketing and Automation Specialist - Roper Hospital

Thank you for considering a career at Roper St. Francis Healthcare!

Scheduled Weekly Hours:

40

Work Shift:

Days/Evenings (United States of America)

Digital Marketing/Automation Specialist

Reports to: Director of Digital Strategy

# of Direct Reports: #

Primary Function/General Purpose of Position

Collaborates with the Director of Digital Strategy to ensure that RSFH’s website, SEO and marketing automation strategies support the organization’s growth and retention goals and provide the best possible digital experience for its customers.  

Essential Job Functions

• Works with the marketing team and our organization’s web development vendor-partner to ensure that the company website is up-to-date, on brand, functioning properly, and fully optimized to drive organic search results. Provides ongoing SEO assessment and makes content edits and basic back-end updates when possible, engaging the web development vendor-partner for more extensive needs. 

• Monitors online reputation sites, responds to both positive comments and complaints using established messaging, and works closely with the Department of Quality & Safety as needed to create appropriate responses when complaints involve clinical care.  

• Understands RSFH’s key audiences across the lifecycle, knowing their needs and behaviors, and creating efficiencies using the marketing automation platform. 

• Ensures that automation strategies are fully integrated into all marketing plans by working closely with members of the Marketing and Communications Department.  

• Manages email marketing program development and execution, including segmentation, testing, and deployment; continually evaluates for improvement opportunities.

• Works with team members to define campaign KPIs, analyze campaign performance, provide regular progress reports, and recommend adjustments for maximum results against goals.  

• Plans and performs A/B testing to define and execute enhancements to campaign response, conversion rates, and ROI.  

• Stays current with best practices in web strategies and marketing automation, and brings ideas and recommendations to the team.  

This document is not an exhaustive list of all responsibilities, skills, duties, requirements, or working conditions associated with the job. Employees may be required to perform other job-related duties as required by their supervisor, subject to reasonable accommodation.

Licensing/Certification

• N/A

Education

• Bachelor’s degree in marketing, communications, business, public relations or other related field.  

Work Experience

• Five years of experience in communications, marketing, web development, CRM and/or marketing automation. Experience in the healthcare industry highly preferred, but not required. 

Training

• N/A

Language

• N/A

Patient Population

The following must be included in all position descriptions that involve direct or indirect patient care.  This is a Joint Commission requirement.  Also, select the age of the patient population served:

         Demonstrates the knowledge and skills necessary to provide care appropriate to the age of the patients served on his or her assigned unit.

         Demonstrates knowledge of the principles of growth and development of the life span and possesses the ability to assess data reflective of the patient's status and interprets the appropriate information needed to identify each patient's requirements relative to his or her age, specific needs and to provide the care needed as described in departmental policies and procedures.​

         Neonates (0-4 weeks)

         Infant (1-12 months)

         Pediatrics (1-12 years)

         Adolescents (13-17 years)

         Adults (18-64 years)

         Geriatrics (65 years and older)

         Not applicable to this position

Working Conditions

This section addresses the physical environment in which the employee will perform the work.  Please identify ALL working conditions that apply to the role.

         Periods of high stress and fluctuating workloads may