Consumer Marketing Manager - Shaw Floors

Job Title

Consumer Marketing Manager  - Shaw Floors

Position Overview

As the Consumer Marketing Manager for Shaw Floors, you will be responsible for developing and implementing consumer-focused marketing strategies to drive brand awareness, engagement, and loyalty. You will play a pivotal role in shaping the marketing strategy for Shaw Floors' consumer products, campaigns, messaging, strategic partnerships, events, and merchandising working closely with cross-functional teams to ensure alignment with business objectives. Your expertise in consumer marketing and understanding of customer behavior will contribute to the success of the brand by effectively positioning and promoting Shaw Floors' products to target consumers. 

Responsibilities: 

• Develop and execute data-driven lead generation strategies to attract and nurture high-intent consumers through digital marketing, paid media, content marketing, and CRM programs. Analyze performance metrics to optimize conversion rates and maximize ROI. 

• Plan, execute, and measure consumer-facing events, activations, and partnerships to drive brand engagement and product awareness. Ensure seamless execution, alignment with brand messaging, and integration into broader marketing initiatives. 

• Design, implement, and manage consumer rebate programs, promotional offers, and other purchase incentives. Monitor program effectiveness, track redemptions, and refine strategies to maximize impact and sales conversion. 

• Develop and implement targeted marketing initiatives to strengthen brand presence and preference within the remodel contractor segment. Create tailored messaging, trade partnerships, and educational resources to drive engagement and advocacy. 

• Optimize and manage strategic brand partnerships to maximize consumer brand awareness, consideration, and conversion. 

• Craft compelling messaging and value propositions that resonate with target consumers and effectively communicate the unique features and benefits of Shaw Floors' products. 

• Lead brand consumer event efforts 

• Ensure consistency in branding, messaging, and visual identity across all marketing materials and touchpoints. 

• Plan, develop, and execute integrated marketing campaigns to drive awareness, consideration, and purchase intent for Shaw Floors' products. 

• Monitor campaign performance, analyze data, and make data-driven decisions to optimize campaign effectiveness and maximize ROI. 

• Utilize consumer insights to inform marketing strategies, product development, and innovation. 

• Partner with internal teams to research and analyze consumer insights, market trends, and competitive landscape. 

• Stay informed about industry developments, emerging consumer trends, and competitor activities to identify new opportunities and stay ahead in the market. 

Qualifications: 

• Bachelor's degree in Marketing, Business, or a related field. 

• Proven experience in consumer marketing. 

• Strong knowledge of marketing principles, strategies, and best practices in consumer-focused marketing. 

• Excellent analytical skills and ability to interpret consumer research and market data. 

• Proficiency in digital marketing channels and tools, including social media, email marketing, content management systems, and marketing automation platforms. 

• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners. 

• Creative thinking and problem-solving abilities to develop innovative consumer marketing strategies. 

• Up-to-date with the latest mark