Senior Director, Marketing Operations & Optimization

Company Description

Who we are:

Informa is one of the world’s leading knowledge providers. We create and deliver highly specialized information through publishing, events, training, market intelligence and expertise, providing valuable knowledge to individuals, businesses and organizations worldwide.

Informa Markets is among the world’s top Exhibitions organizers, organizing events that enable buyers and sellers in specialist communities to meet face to face, build relationships and conduct business. Informa has a portfolio of more than 200 Exhibitions, serving a number of core verticals.

Informa’s Fashion Portfolio is the leading producer of world-renowned fashion trade events, including MAGIC, COTERIE, PROJECT, and SOURCING at MAGIC. We believe uniting the industry’s best talent and most dynamic events will translate into stronger events for buyers and brands and help us achieve our promise to the industry: to deliver superbly merchandised marketplaces, provide superior customer service, and ultimately present end consumers with the best apparel, footwear, accessories, and fashion products. 

Uniting the most influential fashion retail decision makers and the world’s top fashion brands, Informa Markets Fashion serves the $1 trillion+ global fashion industry through comprehensive marketplaces in New York, Las Vegas, Japan, as well as emerging regional markets domestically. Our events cover all major fashion categories from men’s, women’s, and children’s apparel, accessories, and footwear to manufacturing resources and service providers.

Job Description

About the role and we’re looking for:

We're looking for a dynamic, motivated, and analytical Senior Director of Marketing Operations to join the Informa Markets Fashion marketing team. This team leader will be integral to our goals of maximizing the value of new and existing marketing platforms and tools, transforming the role of data within the wider marketing organization, and increasing our marketing operational efficiency in order to improve overall marketing effectiveness and commercial results. 

Reporting to the VP of Marketing, this trusted colleague will be key to our marketing transformation ambitions, and will be responsible for managing all aspects of marketing operations and optimization, marketing technology, and identifying / developing / implementing best-practices for capturing, managing, and leveraging data to help us make better decisions both as related to marketing and commercially.

We’re looking for a marketing leader who loves processes, data, reporting, and is energized by a fast-paced, dynamic, and highly-collaborative environment. The Senior Director will work closely with other marketing leaders in the on-going development and management of channel alignment, customer journeys, engagement optimization, best practice testing and implementation of marketing campaigns and processes with the goal of accelerating a cohesive and scalable engagement and conversion strategy.

The ideal candidate can offer both strategic partnership to the VP of Marketing as related to process, platforms, and operations, data and technology projects, as well as lend tactical and hands-on support to their team as well as cross-functional marketing teams when needed, enabling teams with data driven insights to deliver results against set KPIs, including MQLs/SQLs and pipeline growth. This is a great opportunity for a self-motivated, agile individual who thrives on innovating, implementing change, and in driving results.

Role Accountability and Duties:

• Develop and maintain growth metrics for tracking, reporting, and analyzing the performance of marketing activities, campaigns, and initiatives to better meet our attendance, digital product, and overall revenue goals; Create and maintain metrics reports and analyze marketing data to develop insights, measure ROI and make on-going recommendations on areas for optimization.
• Work closely with and support cross functional marketing teams, including events & revenue marketing, content marketing, brand marketing, insights, and social media to develop, build, deliver, and manage successful marketing campaigns and unified reporting as needed – campaign ROI, data visualization, insights, attribution, lead management efficiency, and funnel analysis
• Maintain database hygiene and ensure compliance in accordance with email deliverability requirements and global data privacy regulations
• Proactively identify operational gaps, areas of potential improvement, and/or develop new processes, workflows, and best practices to drive operational efficiency and effectiveness
• Work closely with marketing leadership to instill group-wide, data-driven mindset and to develop tactics, processes, and work